Thursday, 5th June 2014

Disneyland Paris “keeps the magic alive” in perfect new resort video trailer

Over the years we’ve seen countless Disneyland Paris trailers cut from the vast archive of footage covering the resort’s attractions, but this one might just be the best.

Simply titled “Disneyland Paris – Faire vivre la magie pour nos visiteurs”, the video appeared without fanfare on the resort’s YouTube channel on Tuesday 3rd June. Running at just 2 minutes 14 seconds, it probably does a better job of selling the destination than any single one of the account’s other 581 videos.

Much of, if not all, the footage is recycled and not filmed especially for the trailer, some of it dating back decades and some of it — such as the swooping fly-over of Disney Magic on Parade! — relatively new.

Footage of the resort’s Cast Members and artisans putting finishing touches to the “magic” begins the video, before it’s all shown in action. It ends, of course, with the official footage from Disney Dreams!, which never fails to impress.

Music is “Fly High (Trailer Music)” from The Amazing Hero: Caped Avengers Fanfares.

Place a Disneyland Paris logo and a call to action at the end and it’d make a perfect trailer for wider release — especially in cinemas, as @CafeFantasia suggested.

It’s certainly a world apart from the Disneyland Paris commercial currently gracing TV screens.

Named “Magical Answers”, this 30-second spot (below) follows three children discovering they can, amazingly, actually have fun at Disneyland; with an odd and almost disturbing tone of cynicism about the world around them, given their ages.

Normally, the narrative in commercials and newspaper articles is of a cynical adult realising they too can enjoy a Disney theme park; this advert however shows us a mournful young boy sitting alone in a plush mansion, looking skeptically into the eyes of a Buzz Lightyear action figure, before saluting the real thing — still bizarrely on his own.

Continuing the trend of advertising only to this specific bracket of families with very young children, it all feels oddly sombre and pessimistic, and features precisely three seconds of footage of an actual attraction. Filmed at Disneyland in California, the French Sleeping Beauty Castle was simply spliced into the shots.

It’s enough to put a vast swathe of the audience off wanting to visit Disneyland Paris altogether. Let’s hope those potential visitors at least make it as far as the resort’s YouTube, and watch the fantastic new trailer above instead.

VIA Disneyland Paris (YouTube)

Tuesday, 25th February 2014

Through the porthole: Disney’s Newport Bay Club renewal continues course

Disney's Newport Bay Club concept art

Disney’s Newport Bay Club continues to plot its course toward a full renovation of its more than 1,000 rooms and three wings. Disneyland Paris spent a day noting the improvements on its Twitter feed this Monday, starting with the publication of the new room concept art above.

Indeed after some of our recent comments on Twitter, this article could well be titled “Disneyland Paris publishes concept art shocker”, but no — there are exciting, big changes going on at Newport Bay Club, the largest of the Disney Hotels, and which in truth always felt just that bit too big and a bit wishy-washy with its style. As well as updated décor, furniture and facilities, this complete renovation should bring more Disney warmth and character to its hallways.

In the rooms, the fresh but faded original colour scheme of stark whites is being completely renewed with rich blues, nautical bronze and warm walnut wood. It’s like a touch of Disney Cruise Line elegance at Disneyland Paris.

Disney's Newport Bay Club new rooms

Fans got a first look at one of the trial rooms, pictured, in September last year. The 524 rooms of the East Wing officially closed on 1st November 2013 until further notice, with the works planned in three phases, including the Central and West wings, to minimise disruption.

It’s not just Mickey ears on the bedposts. Just like the recent renovations of Disney’s Sequoia Lodge and Disney’s Santa Fe, a new character-filled border lines the room; here with fun classic Disney characters in watery porthole scenes.

Disney's Newport Bay Club new rooms
Disney's Newport Bay Club new roomsDisney's Newport Bay Club new rooms

Most furniture has been completely replaced, with a less monolithic television cabinet and drawers, and a vastly improved, far more useful corner dressing table and plush chairs. Carpet is richer and more ornate, as is the crisper new curtain pattern.

Neat, custom-designed throw cushions are modern, as are the clean white sheets and matching runner (not quite ready at the time of the room preview above).

Bedside lights are warmer and still nautical, yet in a rather more natural way.

Compare the new rooms with the (current) old design, below.

Disney's Newport Bay Club old rooms
Disney's Newport Bay Club old rooms

That’s an incredible improvement all-round; adding only faint Disney character touches, removing tired examples of 1990s taste and implementing a far more timeless aesthetic.

It’s not just the rooms seeing refurbishment works, either. Photos Magiques reported that the New England theme hotel will see work to its exterior wood panelling and lighting, while the lobby and reception desks will see changes to improve guest flow.

Disneyland Paris also shared the picture below, showing works to the hotel’s popular pool area where scaffolding took one month to install. As well as “filtration systems and maintenance being changed and adapted to new standards”, the pool area will see some “acoustic comfort” improvements, we’re guessing to reduce echoes from its ceiling.

Disney's Newport Bay Club pool refurbishment

After the works, it will also be possible to access the outdoor pool directly from the inside, something which apparently hasn’t been possible for years due to safety reasons.

Note that along with the pool and health club closure pencilled in until roughly October, the Yacht Club Restaurant is closed until 31st July 2014 and Cape Cod restaurant will be closed 3rd March to 31st July, during which time breakfast will be provided in the hotel’s adjoining convention centre.

Disney's Newport Bay Club

What with free wi-fi already on-board, the horizon looks bright for Disney’s Newport Bay Club and what must be the most impressive and well-judged of the resort’s hotel makeovers to date, with modest character additions and much-needed improvements.

Up next in the coming years will be Disney’s Hotel New York, the “art deco” hotel which desperately needs some fresh sparkle to bring it out of the ’90s and up to modern grade for its price bracket. Can’t they work just that little bit faster…?

• On Photos Magiques: More photos of the new roomsLook back at the current rooms

PHOTOS @Disney_ParisEN (Twitter), Photos Magiques

Thursday, 20th February 2014

Plans to transfer Disney Hotel characters into Extra Magic Hours confirmed

Mickey Mouse at Disney's Hotel Cheyenne © Photos Magiques

As reported on Tuesday, Disneyland Paris does indeed plan to cancel the long-running Disney character meet ‘n’ greet locations at its Disney Hotels, in favour of having these characters appear during Extra Magic Hours instead.

Mouetto, admin of the top French forum Disney Central Plaza, has been able to confirm the rumours as a genuine “project” with Disneyland Paris, providing the following points of confirmation:

  • Disney characters will indeed disappear from the Disney Hotels in late November 2014 and will be reinstated in Disneyland Park during Extra Magic Hours, with several opportunities to meet and take photos while they prepare the opening of the park.
  • Characters will remain at the Inventions buffet restaurant in Disneyland Hotel and at Café Mickey.
  • There will be a new experience with Disney characters during breakfast at the Castle Club in Disneyland Hotel.
  • Guest satisfaction surveys have indicated the desire to meet and interact with more and more characters, but not necessarily in hotels. The presence of characters only came eighth in the main expectations of a Disney Hotel.

Currently there is no word of any changes to the character appearances at the Empire State Club of Disney’s Hotel New York and Golden Forest Club of Disney’s Sequoia Lodge, where the Disney stars appear during breakfast.

Besides the easier logistics of characters not having to travel to each hotel, the logic can make sense too. Whereas currently guests have the chance to meet just one or two characters in their hotel lobby, if all these characters are pooled together into the park it means much greater variety — and much better photo backdrops, too.

Offering them instead during Extra Magic Hours might not be favourable with late risers, but it’s a good way to ensure the extra characters remain a genuine benefit of Disney Hotel guests (and Annual Passport Dream holders). What will be missed we’re sure, though, are those fun character costumes, unique to each hotel.

VIA Mouetto (Disney Central Plaza), PHOTO Photos Magiques

Tuesday, 18th February 2014

Disney Parks gain queues for characters; Disney Hotels to lose them altogether?

Disneyland Paris Disney Hotels characters - Minnie Mouse © PhotosMagiques

Here’s a double Disney Character update with both good and possibly not-so-good news, depending on your view. First, the unconfirmed rumour that from November 2014 character meet ‘n’ greet locations will be removed from Disney Hotels.

This information seems to have first appeared in a tweet by @DisneyCharPhot on 10th November, then reiterated without a date by @DisneyMoi the next day, followed by a more precise date of 3rd November by @DLRPWonders just a minute later.

Rumour has it that as from early November characters will no longer visit the hotellobbies at DLP pic.twitter.com/MPDOQBE37i
— Disneycharacter Phot (@DisneyCharPhot) February 10, 2014

Starting sometime this year, characters will no longer be appearing at the Disney Hotels at #DisneylandParis!
— Disney-Me (@DisneyMoi) February 11, 2014

Starting November 3th 2014, characters will no longer be appearing at the Disney Hotels at Disneyland Paris!
— DLRP Wonders (@DLRPWonders) February 11, 2014

Obviously we must still treat this as a rumour, since Disneyland Paris has made no comment, but given the number of supporting claims and the fact that the Entertainment department is usually about as watertight as a pair of Captain Hook’s tights when it comes to revealing information, it’s quite hard to dismiss.

Note that the rumours state character dining such as the popular Inventions buffet at Disneyland Hotel would continue, and that it is only the character locations in the open lobby areas of each Disney Hotel which would not longer be used.

Why would Disneyland Paris do such a thing? Isn’t being able to meet Mickey in your hotel lobby a real benefit of staying in those hotels? First, it might not be common knowledge that Disneyland Paris is something of an anomaly with having Disney characters in its hotels. Other Disney resorts around the world are more reserved: characters only appear at their hotels, if at all, in restaurants and dining events, with the only similar exception we can find being California’s Disneyland Hotel, which advertises occasional characters in the lobby.

Goofy - Disneyland Paris - Disney's Hotel New York © PhotosMagiquesMinnie Mouse - Disneyland Paris - Disney's Sequoia Lodge © PhotosMagiques

There’s another side to the story that’s more surprising, though, as apparently it has become a genuine issue that some non-paying visitors and locals walk through the resort and around its hotels, meeting the characters without paying a cent. With that in mind, it’s probably a good decision to reserve the characters to places where only paying guests can meet them.

The story might have a silver lining, too, as Poppy the Monkey on magicforum suggests character numbers will simply be displaced from the hotels to Disneyland Park Extra Magic Hours:

“Hotel Guests are not going to lose out too much, ALL the Characters you could of met in your hotel will now be ready to welcome you exclusively in the Disneyland Park during the Extra Magic Hours.  So instead of just having 2 or 3 Characters to meet in your lobby in the morning, you will most likely be able to meet alot more throughout the park – imagine all the Characters usually hanging out at the 6 hotels (Disneyland Hotel will not be affected) will now converge on the park to prepare for the day, before all the regular Guests even arrive.”
Poppy the Monkey, magicforum

And it’s in the parks that we find our really good news.

Since the start of this year, the Entertainment department has been trialling organised queues for characters. No more pushing, shoving or mobbing: guests are simply organised into a proper line and asked to wait their turn. And it appears to be working.

Disneyland Paris queue for characters © InsideDLParis

Just this morning, @DisneylandPfans captured a queue of visitors waiting patiently to meet Goofy on Main Street, PixieDust.be reported it working well in their latest update, while InsideDLParis has shared snaps (above) of numerous working queues since this initiative began in early January.

It’s fair to say that if you skimmed any number of Disneyland Paris reviews, especially those comparing with other resorts, the disorderly character appearances would always be consistently mentioned. Could it finally be a thing of the past?

This is without doubt one of the most welcome recent developments for the parks. And such a minor change: an extra character minder here, a polite “please join the queue!” there. If only park managers could continue through the whole experience of being in the parks with the same fine tooth comb and fix a few other similar niggles for us…

PHOTOS 1 – 3 Photos Magiques, PHOTO 4 InsideDLParis

Saturday, 15th February 2014

Disneyland Paris condensed: fun facts and figures of the 2013 Annual Review

Euro Disney S.C.A. 2013 Annual Review

Soundbites about “challenging tourism climates” and “investing in growth strategies” aren’t all you’ll find the Euro Disney S.C.A. Annual Review. Published by the Disneyland Paris operating group each year, the splashy document is also filled with a host of fascinating and intriguing facts and figures about the resort, its parks, its Cast Members and its visitors.

You can browse the 2013 Annual Review now online. Surprisingly, this year breaks with tradition and abandons the usual overblown website dedicated to the report (last year complete with Philippe Gas video intro) and presents it just as a standard e-brochure. We’d love to know the figure for how much cash that decision wisely saved. But instead, here’s our quick pick of the key figures and fun facts of 2013 at Disneyland Paris…

  • Disneyland Paris has now been visited more than 275 million times
  • Between 2009 and 2013, around €510 million has been invested in the maintenance and development of the destination
  • There are over 14,000 Cast Members working over 500 different professions; 6,454 employees were hired in 2013
  • Inclusivity: Over 581 workers are disabled, an increase of over 50% since 2007, whilst 53 “seniors” aged over 50 were hired in 2013
  • Climbing the ladder: 80% of Managers and Senior Managers present in 2013 had been promoted internally, while the group hired 458 local residents who had experienced long-term unemployment
  • Val d’Europe now has 30,000 residents and provides 28,000 jobs
  • Hotel refurbishment programme is on-going, covering all 5,800 rooms, with all 1,100 rooms of Disney’s Newport Bay Club to be completed in 2014
  • 14.9 million visitors in 2013 (down from 16 million in 2012 and 15.6 in 2011)
  • Hotel occupancy down to 79.3% in 2013, from 84% in 2012 and 87.1% in 2011
  • Guest spending continues to grow: the average guest spends €48.14 in the parks and €235.01 per room in the Disney Hotels
  • Interest charges on the group’s debt were reduced by €20.4 million in 2013 thanks to the €1.3 billion refinancing by The Walt Disney Company in 2012
  • According to questionnaires, 63% of guests were “extremely” and “very” satisfied with their visits; 89% of guests would “definitely” and “probably” come back
  • Disney Dreams! scored a 92% guest satisfaction rating for fiscal year 2013
  • 4 million items have been sold at World of Disney since its opening in 2012
  • Staffed 24 hours a day by 200 Cast Members, the “Hercules” warehouse complex is more than 15 times the size of an Olympic swimming pool; in 2013 it was refitted with dimming, sensing, low-energy lighting by partner Osram
  • Scheduled for completion in late 2015, the fifth Val de France hotel, to be operated by B&B Hotels, will add 400 rooms to the resort
  • 90% of the land at Villages Nature will not be built on; the Center Parcs joint project will be developed in several phases over the next 20 years
  • 87 milion gallons of drinking water are expected to be saved each year once the new backstage water treatment and recycling plant becomes fully operational
  • Ratatouille: l’Aventure Totalement Toquée de Rémy will be “by far the most advanced and sophisticated thing we’ve ever done from a ride integration standpoint. It will offer guests a totally immersive experience into a Disney•Pixar adventure” — Joe Schott, Senior Vice President & Chief Operating Officer
  • “This never-before-seen family attraction will magically shrink guests to the size of the movie’s adorable star, Rémy. They will then be whisked off for a multi-sensory spin around the kitchens of Chef Gusteau”

Last, but not least, the geographical split of theme park visits, where France has broken 51% leaving all other feeder nations languishing. It’s fascinating to look back ten years to the results from the 2003 Annual Review and see how dramatically the breakdown has shifted.

Disneyland Paris geographical breakdown of visitors 2003
Disneyland Paris geographical breakdown of visitors 2013

Where once 22% of visitors were from the United Kingdom, now that percentage is a tiny 14%. Worse for Germany; its percentage share has halved from 6% to 3% in 2013. Italy and Spain meanwhile used to make up 9% together and have now increased to 11%, mainly thanks to a boom in visitors from Spain begun a few years ago, but which now appears to have ebbed away, in line with the country’s economy, to 8%.

Attendance figures in 2003 were 12.4 million, so 22% would give an estimated 2,728,000 British guests for the year. The same calculation for 14% of the 14.9 million guests in 2013 gives 2,086,000 guests crossing the channel. Far from a scientific, watertight calculation, obviously, but you could see it suggesting that roughly 654,720 fewer visitors from the UK went to Disneyland Paris in 2013 compared to ten years ago, a 24% drop.

Overall, with 49% of visitors now coming from outside France in 2013 versus 61% in 2003, you could estimate the resort’s entire non-domestic park attendance has actually fallen by over a quarter of a million guests in the past ten years, from 7.6 million in 2003 to 7.3 million in 2013. In the same period, meanwhile, you could estimate attendance from within France has grown by a huge 2.8 million guests, from 4.8 million to a strong 7.6 million visitors.

Clearly it is time Disneyland Paris took a few of its œufs out of its panier and worked on growing visitor numbers from other countries too, if only back to the levels they were ten years ago.

That’s not something even Rémy can do alone, or is it?

SOURCE Euro Disney S.C.A. Annual Review 2013, Full PDF (7.9MB download)

Friday, 7th February 2014

Free Wi-Fi lands at Disney Village locations as one-year rollout nears completion

Disney Village, Disneyland Paris

Exactly a year ago, a revolution came to the Victorian-styled walls of Disneyland Hotel in the form of free wi-fi internet access, requested for years by fans and visitors, as Disneyland Paris announced a complete rollout across the “resort” portion of its lands. One year later, it has announced certain locations in Disney Village are the latest to be connected.

Now you can cheer on your favourite team on Facebook from the Sports Bar, catch up on your email while joining a line dance at Billy Bob’s Country Western Saloon, Instagram a picture of your meal at The Steakhouse and even instantly tweet that selfie in your Buffalo Bill’s Wild West Show hat. And never have to stand outside McDonald’s desperately trying to connect to their wi-fi again.

Completing the rollout, by the end of February, will be free wi-fi in the clubhouse of Golf Disneyland and in the bar and restaurant of Disney’s Davy Crockett Ranch.

Billy Bob's Country Western Saloon, Disney Village, Disneyland Paris

Throughout 2013, the service was extended to cover all of Disney’s Hotel New York, Disney’s Newport Bay Club and Disney’s Sequoia Lodge.

At Disney’s Hotel Cheyenne and Disney’s Hotel Santa Fe, the wi-fi only covers the main public areas — reception, bar, restaurant and boutique — and not the rooms themselves, as might have been presumed from the initial announcement.

The disjoined design of these two “value” hotels, with rooms spread out on fewer floors in separate buildings, would obviously make a rollout more expensive on a per-room basis than the other hotels, but it’s something which surely must be done in the future to ensure they remain competitive in the market and worthy of that Disney price mark-up.

Both Disneyland Paris parks also remain no-wi-fi zones, much unlike their American cousins. Complete blanket coverage would be expensive and you could argue unnecessary, so why not at least provide some key wi-fi “zones” within each park — Central Plaza and Disney Bros Plaza for starters. Forget spending millions on traditional advertising, if every guest could share just one live photo to their social network, it’d be a sound investment.

VIA @Disney_ParisEN (Twitter)

Wednesday, 5th February 2014

First Quarter 2014: Revenues, attendance, hotel occupancy down; guest spending up

Disney Dreams! of Christmas - Disneyland Paris

Euro Disney S.C.A. published its First Quarter results yesterday for the 2014 fiscal year, with the Disneyland Paris operating group announcing a series of disappointing drops across the board, helped only by some modest guest spending increases.

Covering the period from 1st October to 31st December 2013, the first quarter saw overall Resort revenues fall by 5% to €304.9 million, from €320.7 million in the same period the previous year. For the Theme Parks segment it was less severe, with a drop of just over 3%, while the Hotels and Disney Village saw the worst results with an almost 6% drop in revenues.

Disneyland Paris First Quarter Q1 2014 results

With a 9.6 percentage point decrease in hotel occupancy, equating to 51,000 fewer room nights old compared to the previous year, an increase of 6% in average spending per room might look like the only good news here. But even this rise was due only to higher daily room rates, and actually offset by lower spending on food and beverage.

In the parks, attendance decreased by 7%. Though this quarter marks the first results since the end of the 20th Anniversary on 30th September 2013, this figure must still be disappointing given the extra investments made to the Halloween and Christmas seasons, arguably now at their strongest for years. Average spending per guest increased by 4%, however, with Euro Disney S.C.A. pointing to not just higher admissions prices but (at long last) higher spending on merchandise, too.

In his standard statement, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., said:

“In a still challenging economic environment, we realized lower attendance and occupancy as compared to last year, which resulted in a 5% decrease in resort revenues. However our strategy aimed at increasing guest contribution helped us offset some of the attendance and occupancy weakness as we achieved record guest spending in both our parks and hotels for a first quarter.

Even though we remain prudent given the current economic environment, we believe the fundamentals of our business are strong and we are confident in our long-term strategy focused on investing in the guest experience. The opening of our new Ratatouille-themed attraction this summer fully reflects this growth strategy.”

What appears evident, from the hotel results in particular, is that visitors are more careful than ever about how they spend their money and whether they actually get value back. For an experience like Disneyland Paris, visitors are probably more willing to splash out on a luxury like a Disney Hotel stay, even though they know the value-for-money is questionable. But only up to a point.

And after such a large initial outlay, most will inevitably then reign in spending on extras — meals, shows, merchandise — and scrutinise every Euro spent. Getting greedy with that initial booking price could mean a loss in spending throughout the entire trip. Or it could, more and more often it seems, mean that the initial hotel booking never takes place at all — another company gets the revenue and the room night — or, worst case, the visitor decides not to visit Disneyland Paris at all.

We have, at least, seen a slight shift in hotel package promotions away from huge discounts of up to 40%, which surely only eroded the perceived brand value, and towards “added value” offers like free Half Board Meal Plans or extra nights. More like this would be welcome — rather than taking Euros off a booking, why not offer that as “free” spending money in the parks on a gift card?

Could Ratatouille: The Ride be the saving grace of 2014? Intriguingly, this press release suddenly changes the wording to an opening date of “early Summer”. With results like these, the sooner they can get something of that “growth strategy” on the table, the better.

VIA Disneyland Paris Corporate (PDF Press Release)

Thursday, 28th February 2013

Disneyland Paris officially announces “new Ratatouille-themed attraction” for 2014

Ratatouille dark ride

You thought it might never happen. But at last, the Ratatouille dark ride is official. After years of winks and nods to this open secret from Euro Disney S.C.A. officials, not to mention that vast concrete shell of a showbuilding at Walt Disney Studios Park, CEO Philippe Gas has today publicly confirmed that a “Ratatouille-themed attraction” will open at Disneyland Paris in 2014.

Here’s the full press release, released to coincide with today’s Shareholders annual general meeting:

Marne-la-Vallée, 28 February 2013. During the group’s annual shareholder meeting on 28 February, Euro Disney Chairman Philippe Gas announced plans for the continued development of Disneyland Paris, with the addition of a new attraction based on the hit Disney/Pixar movie Ratatouille.

‘Our new family-focused Ratatouille attraction, which is scheduled to open in 2014, symbolises all of the creativity, innovation and emotion that guests associate with a Disneyland Paris experience,’ Gas said.

Set to open in Walt Disney Studios Park, the attraction is part of the group’s long-term commitment to investing in high-quality guest experiences. That strategy has been fundamental to strengthening the appeal of the multi-day destination, which achieved record-breaking attendance of 16 million visits in 2012.

This unique attraction will take guests into the world of the Oscar-winning Disney/Pixar movie Ratatouille which tells the tale of Remy – a talented young rat who dreams of becoming a renowned French chef. Disney storytelling and state-of-the-art technology will come together in this romantic, larger-than-life, Parisian experience.

‘By developing this new Ratatouille attraction, we continue to ensure our guests can experience their favourite Disney stories in memorable ways that only Disney can provide,’ Gas said. ‘The theme, which is very français, is a tribute to our capital and the unforgettable characters that make Ratatouille the ideal choice for an attraction that fits perfectly at Disneyland Paris.’

The group also announced the extension of its 20th Anniversary celebrations until 30 September 2013. Guests now have a second chance to enjoy the festivities that include a new twist on the award-winning ‘Disney Dreams!’ spectacular. The unforgettable show will now be enriched with scenes from two much-loved Disney animated classics, The Lion King and Brave. In addition,each performance will become an interactive experience when guests wear Disney Light’Ears.

These magical Mickey ears will change colour in time with the show, making ‘Disney Dreams!’ an even more spectacular experience for the whole family.

From today’s annual general meeting, the operating group’s strategy for the resort is now more firmly fixed on expanding Walt Disney Studios Park into a viable partner for Disneyland Park, though no detail was apparently given beyond this already-under construction development.

The press release naturally fails to give many details away about the new attraction — there’s plenty of time ahead for that. Hopefully this is just the start of a well-organised promotional campaign to maximise this €150 million investment. Disneyland Paris has been notoriously poor at “hyping” its new attraction openings, compared to other theme parks and the American Disney resorts — notably California — which build interest with updates and teasers well in advance of the opening date.

Here’s to Paris, 2014…

VIA Disneyland Paris Corporate (PDF)

Friday, 15th February 2013

Golden Forest Club to add new premium tier at Disney’s Sequoia Lodge from April

Golden Forest Club at Disney's Sequoia Lodge

You’ve already upgraded from a standard lodge room to a Montana room, perhaps even a Lake View. But from April, Disney’s Sequoia Lodge begins offering an altogether more “exclusive” category of room with the launch of its own Golden Forest Club.

Modelled on the successful Castle Club of Disneyland Hotel and Empire State Club at Disney’s Hotel New York, these rooms will be located in the top floors of the main building and come complete with their own Golden Forest Club Lounge. Besides the privileged room location, benefits include breakfast with Disney characters and private reception, plus free soft drinks and afternoon snacks in the adjoining lounge, which is said to have a “beautiful tree” as its centrepiece.

Special Disney’s Fastpass tickets are also a benefit, although not as generous as the other “Clubs” which provide unlimited VIP Fastpass tickets: For Golden Forest Club, you’ll only receive one “Disney Hotel Fastpass” per person per day, which is a single-use, any-time, any-attraction ticket.

A higher tier means a higher price, and that’s especially true here. For one night including park tickets for two adults sharing a Golden Forest Club room, prices start at €634 according to Disneyland Paris’ standard pricing grids. That compares to €498 for a standard room at Sequoia Lodge and is notably more than the €596 for the same stay at the Admiral’s Floor of Disney’s Newport Bay Club, which doesn’t offer the private lounge nor any special Fastpass.

The rooms of Disney’s Sequoia Lodge were completely refurbished throughout 2011 and 2012, adding light “Bambi” touches. Current hotel refurbishment efforts now centred on the lowest tier Disney’s Hotel Santa, adding touches from Disney-Pixar’s “Cars” to the rooms. Up next for a major update is said to be Disney’s Newport Bay Club, which rumour suggests could enhance its “Admiral’s Floor” offer to become more like these Club rooms.

Meanwhile, within the next year all Disney Hotels are finally due to provide free Wi-Fi. We’ll take that over any expensive private lounge, personally…

VIA Disneyland Paris Spring-Summer 2013 Brochure

Wednesday, 13th February 2013

Free Wi-Fi coming to Disney Hotels, Disney Village and beyond in next year

Disneyland Hotel at Disneyland Paris

Your 2013/2014 holiday to Disneyland Paris might now feel a lot more like a 21st Century experience. Lagging behind for years in internet access offering, Disneyland Paris has made a surprise sudden move towards offering more widespread — and crucially, free — Wi-Fi access across the resort.

Announced late on Monday was that the prestigious Disneyland Hotel now offers free Wi-Fi access. Then, on Tuesday, the official Twitter feed of the resort followed that up by confirming free Wi-Fi would be rolled out gradually within the next year to all other Disney Hotels, along with convention centres, Golf Disneyland and even Disney Village.

Free Wi-Fi is now arguably considered as important as other hotel room fixtures such as a television. From previously offering only patchy and expensive Wi-Fi access in only the four higher tier Disney Hotels, this move will add some much-needed additional value back to those — many say — overpriced “on property” room nights. Guests have in the past been faced with the frankly absurd situation that, for example, the ultra-basic €52 per night Ibis Budget over at Val d’Europe offered free Wi-Fi, but the €459 minimum Disneyland Hotel did not.

The inclusion of Disney Village in these plans is interesting. Could that be a commercial decision, to make the entertainment district more inviting for visitors to “dwell” longer, or could it even be an easier test bed for eventually covering the whole of the resort — and both parks — by free Wi-Fi? Last year, Walt Disney World began offering free Wi-Fi to visitors within its Magic Kingdom park, with plans to roll it out to all four parks and Downtown Disney over there too.

Besides giving guests what they now see as an almost essential home comfort, providing free Wi-Fi will also exponentially increase the number of status updates, photos and videos posted to social media websites during guests’ stays, especially at Disneyland Paris where many guests have had to avoid “roaming” charges for foreign networks, giving the Disney Parks perhaps their most powerful ever marketing tool: us.

VIA @Disney_ParisEN (Twitter)

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