You thought it might never happen. But at last, the Ratatouille dark ride is official. After years of winks and nods to this open secret from Euro Disney S.C.A. officials, not to mention that vast concrete shell of a showbuilding at Walt Disney Studios Park, CEO Philippe Gas has today publicly confirmed that a “Ratatouille-themed attraction” will open at Disneyland Paris in 2014.
Here’s the full press release, released to coincide with today’s Shareholders annual general meeting:
Marne-la-Vallée, 28 February 2013. During the group’s annual shareholder meeting on 28 February, Euro Disney Chairman Philippe Gas announced plans for the continued development of Disneyland Paris, with the addition of a new attraction based on the hit Disney/Pixar movie Ratatouille.
‘Our new family-focused Ratatouille attraction, which is scheduled to open in 2014, symbolises all of the creativity, innovation and emotion that guests associate with a Disneyland Paris experience,’ Gas said.
Set to open in Walt Disney Studios Park, the attraction is part of the group’s long-term commitment to investing in high-quality guest experiences. That strategy has been fundamental to strengthening the appeal of the multi-day destination, which achieved record-breaking attendance of 16 million visits in 2012.
This unique attraction will take guests into the world of the Oscar-winning Disney/Pixar movie Ratatouille which tells the tale of Remy – a talented young rat who dreams of becoming a renowned French chef. Disney storytelling and state-of-the-art technology will come together in this romantic, larger-than-life, Parisian experience.
‘By developing this new Ratatouille attraction, we continue to ensure our guests can experience their favourite Disney stories in memorable ways that only Disney can provide,’ Gas said. ‘The theme, which is very français, is a tribute to our capital and the unforgettable characters that make Ratatouille the ideal choice for an attraction that fits perfectly at Disneyland Paris.’
The group also announced the extension of its 20th Anniversary celebrations until 30 September 2013. Guests now have a second chance to enjoy the festivities that include a new twist on the award-winning ‘Disney Dreams!’ spectacular. The unforgettable show will now be enriched with scenes from two much-loved Disney animated classics, The Lion King and Brave. In addition,each performance will become an interactive experience when guests wear Disney Light’Ears.
These magical Mickey ears will change colour in time with the show, making ‘Disney Dreams!’ an even more spectacular experience for the whole family.
From today’s annual general meeting, the operating group’s strategy for the resort is now more firmly fixed on expanding Walt Disney Studios Park into a viable partner for Disneyland Park, though no detail was apparently given beyond this already-under construction development.
The press release naturally fails to give many details away about the new attraction — there’s plenty of time ahead for that. Hopefully this is just the start of a well-organised promotional campaign to maximise this €150 million investment. Disneyland Paris has been notoriously poor at “hyping” its new attraction openings, compared to other theme parks and the American Disney resorts — notably California — which build interest with updates and teasers well in advance of the opening date.
Here’s to Paris, 2014…