Monday, 7th May 2012

‘Making the Magic’ TV show reveals backstage preparations for Dreams, Magic on Parade

Neatly timed to coincide with the celebrations of 12th April 2012, Channel 5 in the UK broadcast a special behind-the-scenes “documentary” on Sunday, 15th April giving a unique look at the preparations for the 20th Anniversary. Titled Making the Magic: Disneyland Paris – 20th Anniversary, it will be available to watch on the online Demand 5 player until March 2013, but only within the UK.

Not wanting to let such a great promotional piece for the resort go unseen for everyone else, we managed to record the whole show from a DVR box. Quality isn’t perfect (no need for 720p), but hopefully it’s good enough to enjoy. (And yes, Walt Disney built his first park in 1955, not 1957!)

The show naturally focuses mainly on Disney Dreams!, with exclusive input from Steve Davison, Katy Harris and technical director Chuck Davis, but Disney Magic on Parade! is also featured with Kat de Blois and two British parade Cast Members preparing for the parade’s changeover. We get to see “Team Dreams” making last minute preparations on the same day Steve, Katy and Kat took time out to attend a Q&A session with fan sites, making us even more grateful for that opportunity. Added drama comes as Steve drops into the Dreams control room to announce: “There’s a big blue square which appears in the middle of Jungle Book, which I’ve never seen..!”

Knowing the promotional tie-up between Channel 5 and Disneyland Paris before the launch of the 20th Anniversary, this show is clearly more of a glossy promotional piece than a true “documentary” — but it’s also 22 minutes of the best British TV promotion seen for the resort in years. No CGI, no greenscreen, just letting the magic — and the people behind the magic — speak for themselves.

Meanwhile, across the Channel, French viewers recently got to enjoy the far less glossy but rather more revealing “Disneyland et ses Secrets” feature-length documentary on France 3, which can also be found in full on YouTube.

Wednesday, 28th March 2012

‘Disneyland Paris Generations’ website to build user-generated 20th Anniversary timeline

Disneyland Paris Generations website

Disneyland Paris is about to launch a brand new official website. No, not a new version of the main Disneyland Paris.com, but a special new interactive platform titled Disneyland Paris Generations. Due to open in the coming days for the 20th Anniversary, it will allow fans and visitors of the resort to create their own archive of memorable moments recounting 20 years of the European Disney resort.

The idea is that anyone — guests, fans, even Cast Members — will be able to submit their own memories of Disneyland Paris, illustrated with personal photos and videos. These will be uploaded and collated by Disney, which will publish them subject to moderation. We will apparently then be able to browse these moments from history by date or via an interactive map. Though the site will be available in either English or French, the contributions themselves will not be individually translated.

The website will be operational for around a year, but its contents will be preserved beyond this date, as a — hopefully — vast online archive of memories from the resort.

At the same time, Disneyland Paris is working hard to update its official Facebook Page with the new, very well-timed “Timeline” format, adding dates in the resort’s history such as this look back at the 5th Anniversary (Facebook login required), illustrated with a rarely-seen photo. The entire page should switch to the Timeline format in a couple of days.

• Don’t forget, we have our own Disneyland Paris history website at Euro Souvenirland, packed with photos, dates and memorabilia. Meanwhile, you can share your favourite memories and birthday greetings on our new 20th Anniversary Wishes Wall.

Wednesday, 7th March 2012

“20 ans ça va être géant!” is the 20th Anniversary advertising campaign slogan

“20 Years — It’s going to be brilliant!” is, loosely translated, the slogan for Disneyland Paris’ 20th Anniversary advertising campaign. These two designs have just been revealed for the campaign’s print and poster ads. Mickey Mouse and Buzz Lightyear will feature in “giant” form on the side of buildings, similar to the TV advertising campaign, pointing the way to Sleeping Beauty Castle and all the anniversary events. The slogan in French, to be translated for other markets, is simply “20 ans ça va être géant!”, hinting at the big and “brilliant” surprises to come during the new Disney Dreams! nighttime spectacular.

Meanwhile, cue hoards of clueless Paris tourists wandering the city in confusion that the fabled towers of this particular château aren’t within quite such proximity to its city streets… Be kind and point them towards the nearest RER station, won’t you?

VIA Gldsun (Disney Central Plaza)

Sunday, 4th March 2012

‘Disney Dreams!’ to premiere 31st March… broadcast live online at MyTF1.fr

Shhh… Whisper it, but the 1st April 2012 showing of new nighttime spectacular Disney Dreams! won’t actually be its first performance. The odd Sunday launch date might have given it away, or the fact that Disneyland Paris has a history of premiering its new events exclusively for the press a day beforehand, but now it’s confirmed: the so-called world premiere of Disney Dreams! will take place Saturday, 31st March 2012. This will be part of a wider, private 20th Anniversary press event to take place over the 31st March/1st April weekend. But even the press won’t be the absolute first to see the completed show; no, that honour naturally goes to the resort’s thousands of Cast Members, who will get their very own private performance on 29th March.

But here’s an interesting development: thanks to a tie-up with French television network TF1, the 31st March premiere performance will also be broadcast live online, via their MyTF1.fr website. The website is currently running a contest for four French viewers to win passes to the press event and assist in the broadcast, which will be hosted by station personality Sandrine Quétier. On the night of 31st March, the main TF1 channel will broadcast three special promotional spots with Sandrine to introduce the winners of the contest and count down to the premiere of Disney Dreams!, which will apparently then be broadcast live online at the MyTF1 website from 10.30pm.

It has been pointed out that this broadcast, although certainly a giant spoiler for the show, may well be edited or missing segments due to rights issues. It’s also not known whether this particular live stream would be available to view outside of France. Toy Story Playland had a similar live online broadcast on its opening day, hosted on the official Disneyland Paris website, featuring a tour of the attractions and interviews with Imagineers and guests.

And if you can’t make it to any of these premieres? You’re invited to join us for our full HD video of the show, to premiere just a few days later on DLRP Magic! Video, our YouTube channel and of course embedded right here on DLRP Today!

Press release (in French) follows… Read More…

Sunday, 4th March 2012

Early 20th sparkle for Sleeping Beauty Castle as Peter Andre films new commercial

We all know 1992 as the year that saw Disneyland Paris open its gates, but what other tentative beginnings is that fateful year famous for? Why, the launch of British-born pop singer Peter Andre‘s career, when he released his first single in Australia, of course! Whether this was the smart thinking behind asking him to present what appears to be a new commercial for the 20th Anniversary, or the fact that he has more recently appeared in a string of ITV reality shows, remains to be seen, but Sleeping Beauty Castle was ready to put on an extra sparkle for his arrival yesterday.

The news spread on Twitter with Andre himself tweeting “Back at work today, filming my first ever TV commercial for Disneyland :)) it’s cold cold cold in Paris” in the early afternoon. After darkness fell, he posted the two photos featured here, showing him appearing with Mickey, Minnie, Goofy and Sulley in front of an illuminated castle, holding a 20th Anniversary-branded microphone. The anniversary logo was also projected onto the façade of the castle as spotlights criss-crossed the sky, creating quite a spectacle from Main Street, U.S.A. for regular guests.

Below, two Instagram photos shared by @pka13 of the filming and the castle, which was lit by the colour-changing embedded LED lights first installed for the Princess Aurora’s Christmas Wish show last year.

Since we’ve already seen numerous versions of the main TV advertising campaign for the anniversary, Peter Andre’s “commercial” filming will presumably be for a special one-off broadcast closer to the 1st April launch date itself, perhaps as part of a promotional segment within a TV show or as a one-of commercial spot. Meanwhile, Pat Sharp is still waiting for his call-back…

VIA @MrPeterAndre, @pka13 (Twitter)

Friday, 2nd March 2012

Full-length Disneyland Paris 20th Anniversary trailer revealed with Big Ben cameo

From Spanish to English to French, the multilingual advertising campaign for Disneyland Paris’ 20th Anniversary expands across Europe and all leads to this: the full-length 40-second TV spot, featuring all the scenes in one commercial. Like the New Generation Festival TV spots, new character animation has been specially produced just for these adverts. Notably, as seen above, Peter Pan appearing across the tower of Big Ben in London. That particular scene is currently running as a short 10-second teaser in the UK, with the 40-second trailer only arriving nearer the launch date itself. Meanwhile France will see this full-length advert running from this Monday, 5th March — but you can watch it in HD below.

What do you think — does the ad do a good job selling the events?

Full Disneyland Paris 20th Anniversary TV spot follows… Read More…

Monday, 27th February 2012

20th Anniversary TV spots launch with Disney characters projected across Europe

Disneyland Paris has launched its TV advertising for the 20th Anniversary in the UK, beginning with 10-second teaser adverts that show an animated Peter Pan projected across London’s Big Ben. It’s all part of the campaign that sees various Disney characters miraculously appear on buildings and European landmarks, hinting at the effects to be experienced with Disney Dreams! from 1st April. These “tactical” spots, designed to create awareness and intrigue with their short running time, will later turn into full-blown 40-second TV spots nearer the launch date itself.

Meanwhile, following the earlier Spanish commercial, a new 30-second English trailer has appeared using different scenes and angles, as well as a much nicer endboard featuring the castle. Ending with “click here”, it appears to be intended for online video-on-demand players. Buzz Lightyear opens the advert, appearing on a modern skyscraper, while scenes in the park show Lightning McQueen flying through the sky and a computer-enhanced Soundsational Parade travelling down Anaheim’s Main Street. Well, Disneyland Paris adverts have never been ones for accuracy.





Watch the new English TV spot below… Read More…

Friday, 17th February 2012

Disneyland Paris launches official 20th Anniversary website, no Flash required

If you follow @DLRPToday on Twitter, you might have got an early look when the site briefly went live on Wednesday, but now it’s here to stay: Disneyland Paris has launched its official 20th Anniversary web pages! This new mini-site, designed as a separate section of the main website, is notably more compact than previous efforts, but that has only to be applauded: if Disneyland Paris are going to put effort and money into their online activity, it needs to be put into the inadequate main website itself. There are no useless mini-games, no disjointed attempts at “social” interaction, just the main 20th Anniversary events laid out in simple and appealing pages. Check them out here.

Pages for Disney Dreams!, Disney Magic on Parade! and Meet Mickey Mouse feature video clips spliced from the full-length promo video already available on YouTube, while Disney’s 20th Anniversary Celebration Train and the 20th Anniversary Extended Hours are also featured. The final page, “Videos & Live Posts”, simply features a YouTube video and a Facebook plugin. Simple and effective.

Surprisingly, after several years moving away from the increasingly unpopular format (last year’s Magical Moments Festival mini-site appeared to make a point of being entirely non-Flash based), these new pages still arrive fairly heavy in Flash animations, at least for desktop users. But switch to an iPad or iPhone, which notably snub the processor-hogging medium, and there’s a second surprise: the pages still work! Yes, a static version of the main menu has also been produced, for web browsers without Flash to fall back to. Even the videos have been encoded in iOS-friendly formats.


The extent of the Disneyland Paris website on an Apple iOS device; sales totalling 250 million+

All of which makes it even more absurd that, if you jump back to the main Disneyland Paris homepage — or indeed, any page on the rest of the website — you’ll be simply provided with a “Flash Plugin Required” message, and no back-up page at all. No links are even provided for the resort’s separate ticket or package booking systems, which don’t require Flash, potentially losing “armchair” visitors who would like to browse the site or book without firing up their PC.

• Look out for DLRP Magic!‘s own complete guide to the 20th Anniversary, launching soon!

Saturday, 11th February 2012

“Retro-Vintage” one of three promising buzzwords for 20th Anniversary merchandise

The ’90s are back, baby! What once was cast aside as garish colour and simplistic design could be set for a renaissance, if reports of Disneyland Paris’ merchandise ranges for the 20th Anniversary prove accurate. Alongside buzzwords “Celebration” and “Signature”, we’ll see a range titled “Retro-Vintage”, reports Cast Member @ulyssecuvelier on Twitter. Though some niche “Euro Disney” throwback pins were released for the 15th Anniversary, this could be the first time Disneyland Paris has truly explored its own past as a “vintage” idea to be resold anew.

However, with modern 2012 trends now looking back particularly favourably on this early 1990s era, what was garish or simplistic is now gradually being seen again as bold or refined instead. We’re all familiar with throwbacks to the 1950s design style of the original Disneyland, epitomised in websites such as Yesterland, with its colourful flags and block lettering. Even Walt Disney World mines its own past with much focus on Spaceship Earth and its original globe logo (examples below).

But what does “retro-vintage” mean to the relatively youthful resort in Paris? Well — take a look back at the first collage above! We’ve collected together just a few fine examples from our own Euro Souvenirland website, showing off the striking design style which saw Disneyland bombastically launch itself into Europe. A world away from the dazzling, multifaceted, but ultimately somewhat hollow, heavily photoshopped brand of 2012, the simple graphical designs of 1992 look ripe for revisiting.

Incredibly evocative of their time, any of these examples would work wonderfully re-applied to bags, T-shirts, keyrings and beyond. Just look at those paper bags and napkins — the illustrations on those are far more attractive than anything you’ll find even on the merchandise itself today!

It remains to be seen whether Disneyland Paris would want to reuse the Euro Disney logo specifically (unlikely), but it wouldn’t be hard to work the current logo back into this style… that’s if the merchandisers have the same idea of “retro-vintage” as us. We await 1st April 2012 to find out, if 12th April 1992 will come around again…

Also reported to be making up the range of birthday merchandise is a special Disneyland Paris 20th Anniversary wine by Domaine Bertrand. A revisit of an idea from the 15th Anniversary, it will be available in a commemorative bottle as red, white or rosé.

• In the meantime, explore more “retro-vintage” memorabilia at Euro Souvenirland.com!

VIA @ulyssecuvelier (Twitter)

Friday, 10th February 2012

Disneyland Paris launches first 20th Anniversary TV spot in Spain, with animated Disney “sueños”

That’s “Disney Dreams!” to you and me. Spain got a first look at the new 20th Anniversary commercials this week, with a 30-second TV spot featuring Mickey Mouse guiding a family from the streets around the Eiffel Tower to Disneyland Paris. Where, with Sleeping Beauty Castle illuminated and characters flying through the skies, they’re duly treated to an “eyeful” of the park’s new nighttime spectacular.

With much artistic licence, we see Captain Hook duelling with Peter Pan around the castle’s spire, then Crush and a group of Finding Nemo sea turtles “swimming” across the sky. The new “Second Star to the Right” effect, shining brightly from the top window of the castle, is featured throughout. Like most adverts in recent years, the park scenes appear to have been shot on a Main Street looking suspiciously like that of California or Hong Kong. But here, the lights of the buildings appear to glow that bit brighter — perhaps a clue to the enigmatic Main Street, U.S.A. Celebrates event advertised in brochures?




If your español is patchy, or you’d just like to see this on your own television screen, we can confirm that the resort’s 20th Anniversary TV campaign will begin in the UK around 24th February and continue right through to 24th June. Initially, this will be in the form of 10-second “tactical” adverts, designed to create word of mouth. With Mickey seen in this advert near the Eiffel Tower, there’s some suggestion the Disney characters could be pictured at landmarks across Europe, “gathering up” guests for the impending anniversary, to give the continent-spanning campaign a true sense of its own scale.

Video of the first 30-second commercial follows below… Read More…

Subscribe to the Magic!

Ad: Disneyland Paris 30th Anniversary bookings now open!

Tags & Archives

Twitter Updates

Ad: Disneyland Paris up to 20% off all meals!