Saturday, 21st August 2021

Explore Disney’s Hotel New York – The Art of Marvel in new online virtual tour

Disney’s first hotel themed to the Marvel universe can now be explored online as Disneyland Paris launches a new Disney’s Hotel New York – The Art of Marvel virtual tour.

Read More…

Thursday, 3rd November 2016

“Nobody knows the magic better” campaign highlights Disneyland Paris Direct

"Nobody knows the magic better" Disneyland Paris Direct

How do you book your Disneyland Paris adventures? For a majority of visitors not au fait with intricacies such as Annual Passports, it might mean going via a travel agent with only limited knowledge of the parks and resort. Now, a tongue-in-cheek new campaign is attempting to draw more limelight onto Disney’s own central reservations office. Read More…

Monday, 29th September 2014

Mini, Magic or Super Magic? Seasonal ticket pricing returns to Disneyland Paris

Mini, Magic or Super Magic? Seasonal ticket pricing returns to Disneyland Paris

Buying your Disney park tickets from the new official Disneyland Paris website? Get ready for new names and seasonal prices for 1 Day tickets: applying only to 1 Day tickets purchased online in advance, you can now choose from Mini, Magic or Super Magic ticket types depending on the date you’re visiting. Read More…

Thursday, 25th September 2014

Disneyland Paris launches brand new official website in line with American Disney resorts

Disneyland Paris launches brand new official website fully in line with American resorts

The oft-criticised official Disneyland Paris website has seen a complete relaunch of its UK edition today, bringing it in line with the websites for its American cousins in perhaps the biggest update yet both visually and technically. Read More…

Wednesday, 17th September 2014

Maleficent’s “Gang” of Disney villains launch Halloween marketing – watch the video

Disneyland Paris - Join the Halloween gang - Disney's Halloween Festival 2014

Disney’s Halloween Festival is just two weeks away from its 2014 season, promising a series of new additions alongside the successful returning investments of recent years. With the call to “Join the Halloween Gang!”, Disneyland Paris is focusing its marketing this year on the ever-popular Disney villains — the timely Maleficent in particular — as it launches a new promotional video and website.

Following Captain Hook, the Evil Queen, Dr Facilier and Cruella De Vil as they assemble inside a spellbound Sleeping Beauty Castle, the well-produced teaser video builds anticipation of the upcoming festival and its new Maleficent centrepieces — including a giant bramble structure in the middle of the Castle Courtyard.

Watch the new “Join the Halloween Gang!” teaser below

On the new mini-website, visitors are supposed to answer a few questions to find their perfect villain match, after providing a series of personal details (who knew the villains were so big on data collection?). You can take a look for yourself here.

• Previously — Halloween 2014 press release teases Disneyland Paris’ most ‘Maleficent’ festival yet

• More — Discover the DLP Guide to Disney’s Halloween Festival

Disneyland Paris - Join the Halloween gang - Disney's Halloween Festival 2014

Monday, 16th June 2014

Ratatouille Previews: Online registration opens for Dream Annual Passholders

Ratatouille: The Adventure Annual Passport Passeport Annuel previews Disneyland Paris

UPDATESee message from the Annual Passport Team below

If you’ve got an Annual Passport Dream, you can now register your place online for the Ratatouille: The Adventure previews, taking place from 26th to 29th June… or at least try.

Online registration opened this morning, allowing holders of the highest tier “Dream” pass exclusive access to secure a place at the previews.

Ratatouille Passeport Annuel Dream Online Registration

An email with the full registration details and the link above was sent to Dream passholders who provided an email address and opted in to email communications.

Hour-long preview slots are available between the following times on each date:

  • Thursday, 26th June 2014 — 15:00 to 19:00
  • Friday, 27th June 2014 — 15:00 to 18:30
  • Saturday, 28th June 2014 — 15:00 to 18:00
  • Sunday, 29th June 2014 — 15:00 to 19:00

However, many early registrants are reporting problems with the form, such as it not accepting their Passeport Annuel number. Have you tried registering? What was your experience? Tell us below in the comments or @DLPToday.

Ratatouille: The Adventure Annual Passport Passeport Annuel previews Disneyland Paris

For passholders outside of France, there is also the slight complication that the form only provides “France” as the option for a country in the address form. That will certainly do nothing to compound complaints that Disneyland Paris attempts to hide these great value passes from foreign visitors, with all communication and advertising only ever made in French.

Holders of the other annual passes, Francilien and Fantasy, are supposed to be getting previews too, but both those passes have blockout days on 28th and 29th June, leaving those weekend days apparently exclusive to Dream passholders.

It has not yet been announced how those non-Dream passholders might gain access to their previews, so watch this space (and your email inbox).

As reported previously, Shareholders Club members can register for their own private event on Saturday, 28th June between 10am and 2.30pm. Online registration is required before 23rd June on your online account space here.

• Previously — Ratatouille preview and pre-opening dates confirmed: The Adventure begins here, Thursday 10th July 2014: Disneyland Paris announces Ratatouille ride opening date

UPDATE – 17/06/2014 16:52

We’ve been asked to pass on the following message from the Annual Passport Team regarding problems encountered with the registration form yesterday. The team are extremely concerned by the issues and are keen to resolve any problems as soon as possible.

Dear Annual Dream Passport Members,

We would like to begin by apologizing for the problems encountered when registrations opened for the Ratatouille preview event. We are fully aware that many of you are enthusiastically awaiting this event, and we are doing everything we can to ensure you have a good time.

Unfortunately, due to technical problems, the registration website failed to work correctly when it initially went live, preventing many of you from registering. We have since been working hard to remediate these issues.

We would like to invite all those who had problems registering yesterday to try again today. If you continue to encounter difficulties, please send an e-mail to the following address: dlp.marketing.passport.annuel@disney.com (providing the following details: surname, first name, Annual Passport number, the date and at least 2 timeslots for which you would like to register). We will do our utmost to reply to each and every one of you as soon as we possibly can.

Please accept our sincere apologies for any inconvenience caused. Thank you for your patience and understanding.

Kind regards,

The Annual Passport Team

Saturday, 14th June 2014

Disneyland Paris launches official online Ratatouille: The Adventure mini-site

Ratatouille: The Adventure official Disneyland Paris mini-site website ride attraction

An official online mini-site promoting Ratatouille: The Adventure can now be found within the Disneyland Paris website, offering a peek at the attraction, an online Rat Booth and a competition to win “complètement toqués” prizes.

The pages don’t reveal anything new to us Ratatouille connoisseurs, but they’re fun to explore with a clever 3D navigation system — like Google Street View for rats! — around the floors of Gusteau’s famous kitchen.

Explore the website for yourself here

At the time of writing, only the French version can be accessed, but a UK edition should also be available shortly at www.ratatouille-attraction.disneylandparis.co.uk and other local versions will no doubt follow.

This sudden flurry of promotional activity comes as the resort prepares to launch the official TV spot for the attraction on this coming Monday, 16th June.

Featuring a family being shrunk down into a Ratmobile from their table at a fancy restaurant, the commercial will premiere on the official Disneyland Paris YouTube channel and be available to watch here on DLP Today too. Having seen a preview, it’s a relief to say that for once, given the patchy history of Disneyland Paris TV adverts, it does a fantastic job at communicating both the concept and scale of the ride, big and small…

Saturday, 14th June 2014

Be Ratatouilled: ‘Rat Booth’ app makes you a rat before you even reach Place de Rémy

Disneyland Paris Rat Booth app, Ratatouille: The Adventure

Disneyland Paris has launched one of the first elements of its Ratatouille: The Adventure advertising campaign with a new “Rat Booth” app designed to turn you into a rat using your phone or portable device’s camera and a range of customisable options.

Available for iOS and Android devices, the app utilises augmented reality to map a rat’s face onto your own. As you look up and down, grin or frown, blink or gaze in wide-eyed wonderment, your Rémy-alike does exactly the same.

You can personalise your RatBooth rodent with a range of fun “accessories” borrowed from humans, and take a photo or even a video of its movements.

Disneyland Paris Rat Booth app, Ratatouille: The Adventure" width="640" height="427" /></a></p>
Disneyland Paris Rat Booth app, Ratatouille: The AdventureDisneyland Paris Rat Booth app, Ratatouille: The Adventure
Disneyland Paris Rat Booth app, Ratatouille: The AdventureDisneyland Paris Rat Booth app, Ratatouille: The Adventure

The app features numerous mentions of the new attraction Ratatouille: L’Aventure Totalement Toquée de Rémy, including on the splash screen and after taking a photo.

A link to “discover the attraction” leads to www.ratatouille-attraction.disneylandparis.co.uk, revealing the location of the promotional website, although this link was inactive at the time of writing. A guess at the French address, www.ratatouille-attraction.disneylandparis.fr, reveals the new mini-site in all its glory, including an online Rat Booth.

• For Apple devices, the 66.3 MB App Store download requires iOS 7.0 or later, while the 44 MB Google Play download requires Android 4.1 and up.

Discover more about Ratatouille: The Adventure on the DLP Guide mini-site

Tuesday, 18th February 2014

Disneyland Paris contest invites children to design their own “Imagination Castle”

Disneyland Paris presents The Imagination Castle

Bringing Home Imagineering to the masses, Disneyland Paris has launched its latest promotional effort dubbed “The Imagination Castle”, an online competition inviting children to become the next Tom Morris and design their own Sleeping Beauty Castle.

From 6th to 24th February, children aged 3 to 8 years old can draw, paint or create their own imaginary castle and have their parent or guardian submit it to win a full board trip to Disneyland Paris and a chance to see the “Imagination Castle” itself brought to life. A mélange of all the winning entries, the castle will actually take shape somewhere in the centre of Paris — so don’t fear for crayon marks and paint smudges on our dear Château.

The contest is being run concurrently for residents of the United Kingdom, France (Le Château de l’Imagination), Spain (El Castillo de l’Imaginación), the Netherlands (Het Kasteel van de Verbeelding) and Belgium, with three winners from each competition.

Here’s the English promotional video:

It’s worth noting from the competition rules that Euro Disney S.C.A. will not be held responsible for “any damage caused to a Candidate’s computer”, so do make sure your child doesn’t paint directly onto the screen — and don’t forget the all-important dragon underneath.

VIA The Imagination Castle

Tuesday, 4th February 2014

Ratatouille: The Ride logo revealed in new official German Disney video trailer

Ratatouille: The Ride Disneyland Paris logo & trailer

Here we go, the first official promotional logo for “Ratatouille: The Ride”, as the huge new Disneyland Paris dark ride will be known outside France in the lead-up to its “Summer 2014” grand opening.

The image has been unearthed in a new 30-second video trailer for the attraction first discovered by @CafeFantasia on Germany’s official Disney.de video site, revealing the well-known Ratatouille movie logo simply with an added subtitle “The Ride” in a stylish typeface next to three horizontal lines, perhaps hoping to depict this dash through the kitchens.

Watch the trailer here:

At first the video, viewable in its original form only to visitors from within Germany, looks a lot like the standard “Happy New Year” teaser floated around by Disneyland Paris last month. But then, towards the end – a patented Rémy surprise! We get a first look at some of the actual promotional branding Disneyland Paris will be using for its new €150 million dark ride this year.

Ratatouille: The Ride Disneyland Paris logo & trailer
Ratatouille: The Ride Disneyland Paris logo & trailer
Ratatouille: The Ride Disneyland Paris logo & trailer

This also includes, right at the end, a special version of the Disneyland Paris logo itself (above), complete with cute Ratatouille whiskers and toque (chef’s hat).

With Germany joining, at least we also know that the UK won’t be the only country to forgo the tongue-twisting official name of the attraction – Ratatouille: L’Aventure Totalement Toquée de Rémy – though it can’t be said the mundane Ratatouille: The Ride is any improvement to conjure some excitement. Forget a state-of-the-art technology-driven E-Ticket dark ride, a subtitle like “The Ride” only conjures up something akin to a fairground attraction. But never mind, the only place you’ll ever see it in Walt Disney Studios Park is when you look down at your English (or perhaps German) guide map.

Ratatouille: The Ride Disneyland Paris logo & trailer

No need to translate – the trailer doesn’t reveal much of anything new besides these two logos. It is however a welcome appetiser for what will hopefully be one of the resort’s more driven and more successful attraction opening campaigns… next step, an opening date?

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