Monday, 9th January 2017

4 Big Attractions Closed at Disneyland Paris from Today

Space Mountain: Mission 2 closed at Disneyland Paris

It’s something of the end of an era at the resort today, with a thudding changing of seasons as four major Disneyland Paris attractions go under refurbishment or temporary hiatus to return later this year — some of them vastly different. Read More…

Monday, 24th October 2016

New Disney Illuminations image shows Mickey Mouse as nighttime spectacular maestro

Mickey Mouse in Disney Illuminations nighttime spectacular at Disneyland Paris

Here’s a brand new promotional image depicting Disney Illuminations, the brand new nighttime spectacular which is scheduled to replace Disney Dreams! at Disneyland Paris from 26th March 2017. Read More…

Tuesday, 18th October 2016

Disneyland Paris 25th Anniversary deconstructed: Disney Illuminations

25th Anniversary deconstructed: Disney Illuminations

How many people have a “ten year plan” that seems to go astray? Chalk Disneyland Paris up for one.

The phenomenally successful Disney Dreams! nighttime spectacular, which launched for the 20th Anniversary and has arguably carried the entire resort on its shoulders for the past five years, will very soon be no more. Read More…

Saturday, 27th September 2014

Frozen but Brave: Anna, Elsa and Merida to meet Disneyland Paris guests this Christmas

Christmas at Disneyland Paris featuring Disney's Frozen, Anna and Elsa

You wait for one new Disney princess meet ‘n’ greet and then two come at once. Alongside Anna and Elsa from Frozen, making their first appearance at Disneyland Paris outside of the daily parade, the upcoming Disney’s Enchanted Christmas season will also see the premiere of fiery-haired Merida from Pixar’s Brave, whom many assumed had been passed over by the Parisian resort. Read More…

Wednesday, 5th February 2014

First Quarter 2014: Revenues, attendance, hotel occupancy down; guest spending up

Disney Dreams! of Christmas - Disneyland Paris

Euro Disney S.C.A. published its First Quarter results yesterday for the 2014 fiscal year, with the Disneyland Paris operating group announcing a series of disappointing drops across the board, helped only by some modest guest spending increases.

Covering the period from 1st October to 31st December 2013, the first quarter saw overall Resort revenues fall by 5% to €304.9 million, from €320.7 million in the same period the previous year. For the Theme Parks segment it was less severe, with a drop of just over 3%, while the Hotels and Disney Village saw the worst results with an almost 6% drop in revenues.

Disneyland Paris First Quarter Q1 2014 results

With a 9.6 percentage point decrease in hotel occupancy, equating to 51,000 fewer room nights old compared to the previous year, an increase of 6% in average spending per room might look like the only good news here. But even this rise was due only to higher daily room rates, and actually offset by lower spending on food and beverage.

In the parks, attendance decreased by 7%. Though this quarter marks the first results since the end of the 20th Anniversary on 30th September 2013, this figure must still be disappointing given the extra investments made to the Halloween and Christmas seasons, arguably now at their strongest for years. Average spending per guest increased by 4%, however, with Euro Disney S.C.A. pointing to not just higher admissions prices but (at long last) higher spending on merchandise, too.

In his standard statement, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., said:

“In a still challenging economic environment, we realized lower attendance and occupancy as compared to last year, which resulted in a 5% decrease in resort revenues. However our strategy aimed at increasing guest contribution helped us offset some of the attendance and occupancy weakness as we achieved record guest spending in both our parks and hotels for a first quarter.

Even though we remain prudent given the current economic environment, we believe the fundamentals of our business are strong and we are confident in our long-term strategy focused on investing in the guest experience. The opening of our new Ratatouille-themed attraction this summer fully reflects this growth strategy.”

What appears evident, from the hotel results in particular, is that visitors are more careful than ever about how they spend their money and whether they actually get value back. For an experience like Disneyland Paris, visitors are probably more willing to splash out on a luxury like a Disney Hotel stay, even though they know the value-for-money is questionable. But only up to a point.

And after such a large initial outlay, most will inevitably then reign in spending on extras — meals, shows, merchandise — and scrutinise every Euro spent. Getting greedy with that initial booking price could mean a loss in spending throughout the entire trip. Or it could, more and more often it seems, mean that the initial hotel booking never takes place at all — another company gets the revenue and the room night — or, worst case, the visitor decides not to visit Disneyland Paris at all.

We have, at least, seen a slight shift in hotel package promotions away from huge discounts of up to 40%, which surely only eroded the perceived brand value, and towards “added value” offers like free Half Board Meal Plans or extra nights. More like this would be welcome — rather than taking Euros off a booking, why not offer that as “free” spending money in the parks on a gift card?

Could Ratatouille: The Ride be the saving grace of 2014? Intriguingly, this press release suddenly changes the wording to an opening date of “early Summer”. With results like these, the sooner they can get something of that “growth strategy” on the table, the better.

VIA Disneyland Paris Corporate (PDF Press Release)

Saturday, 9th November 2013

First complete ‘Disney Dreams of Christmas!’ video hits the web — watch now!

Disney Dreams! of Christmas

Right about now, over 1700 invited guests will be wrapped up warm on Central Plaza eagerly awaiting the premiere of ‘Disney Dreams of Christmas!‘ (Disney Dreams! fête Noël in French), the brand new seasonal edition of Disneyland Paris’ award-winning, world renowned nighttime spectacular. If, however, you’re sadly not one of them — you can still experience the entire show right now form the comfort of your home with the first complete video of the show to hit YouTube.

Featuring segments based on Disney’s upcoming Frozen, along with moments of Toy Story, Bambi, 101 Dalmations and even classic Mickey Mouse shorts, the show utilises most of the technology from the original Disney Dreams! along with some new tricks, such as colour-changing lights in the trees of Central Plaza and garlands of Main Street. California has also developed a full seasonal version of its own World of Color show in tandem with this project, titled World of Color: Winter Dreams.

It performs exclusively from now, with its public premiere tomorrow, until the end of Disney’s Enchanted Christmas season on 6th January 2014. This early video was likely filmed during last night’s exclusive Cast Member preview. So draw those curtains, put an extra log on the fire and enjoy 20 minutes of all-new, incredibly festive Disneyland Paris magic…

• VIDEO: Watch the regular Disney Dreams! show, updated for 2013, here

VIDEO BY Fabien Marliot VIA @CafeFantasia

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