That’s “Disney Dreams!” to you and me. Spain got a first look at the new 20th Anniversary commercials this week, with a 30-second TV spot featuring Mickey Mouse guiding a family from the streets around the Eiffel Tower to Disneyland Paris. Where, with Sleeping Beauty Castle illuminated and characters flying through the skies, they’re duly treated to an “eyeful” of the park’s new nighttime spectacular.
With much artistic licence, we see Captain Hook duelling with Peter Pan around the castle’s spire, then Crush and a group of Finding Nemo sea turtles “swimming” across the sky. The new “Second Star to the Right” effect, shining brightly from the top window of the castle, is featured throughout. Like most adverts in recent years, the park scenes appear to have been shot on a Main Street looking suspiciously like that of California or Hong Kong. But here, the lights of the buildings appear to glow that bit brighter — perhaps a clue to the enigmatic Main Street, U.S.A. Celebrates event advertised in brochures?
If your español is patchy, or you’d just like to see this on your own television screen, we can confirm that the resort’s 20th Anniversary TV campaign will begin in the UK around 24th February and continue right through to 24th June. Initially, this will be in the form of 10-second “tactical” adverts, designed to create word of mouth. With Mickey seen in this advert near the Eiffel Tower, there’s some suggestion the Disney characters could be pictured at landmarks across Europe, “gathering up” guests for the impending anniversary, to give the continent-spanning campaign a true sense of its own scale.
Video of the first 30-second commercial follows below…