Last month we introduced the immersive new official Disneyland Resort Paris website for the Tower of Terror, which, amongst its thirteen floors of games and previews, presented a unique competition allowing visitors to produce and upload their own amateur commercials for the new attraction.
The competition launched on 21st February with TV promotions across MTV channels in the UK leading people to the official website. Then, between 8th and 12th March, visitors had the chance to choose from the editors’ pick of the best submissions in both the television and radio category. The eventual winners would win a VIP trip to Disneyland Resort Paris to ride the attraction itself and see their advertisement remade by professionals — the eventual production then appearing on TV and radio networks as the final commercial for the all-important thrill attraction.
Competition at Tower-of-Terror.co.uk
So, with votes counted and winners announced, who — or rather, what — will be helping to launch the resort’s € 180 million investment in the UK?
In the UK, the winning TV advert is entitled “The Long Walk“. It’s a suspenseful, dark clip remaining faithful to the attraction’s storyline and location, following the footsteps of an elegant young woman. The camera follows her heels toward the hotel, then panning upwards to show the Hollywood Tower itself as she checks in. Upon boarding the elevator, naturally it drops, and we then see a feather from the woman’s hat floating gently down the elevator shaft as the attraction logo appears. You can watch the amateur version here.
The winning TV advert concept
For radio, the winner was “I Wouldn’t Mind a Drop…“, just beating a clip starring Mickey and Goofy. The script follows a young man entering the lift of The Hollywood Tower Hotel on a hot day, making the mistake of accepting the bellhop’s offer of a drink with “Yes, I wouldn’t mind a drop…”. The author of the clip recently posted several messages on magicforum. You can listed to the clip here.
The final, professional clips will be made available on the website from 5th April and should be seen across MTV channels and heard across The One Network local radio stations from next week.
Virginie Efira awaits the results of the French competition
In France, famous star of the M6 television network Virginie Efira helped to launch a similar competition for the public to create a commercial, the winner to be announced this Friday, 4th April 2008.