Tuesday, 22nd November 2016

Hong Kong Disneyland will rebuild its castle in a $1.4 billion expansion project

Hong Kong Disneyland multi-year expansion project - New Sleeping Beauty Castle Rebuilt

Hong Kong Disneyland just unveiled a comprehensive multi-year expansion project, encompassing major new lands attractions based on Frozen and Marvel, with the aim of bringing the struggling resort to profitability. Read More…

Friday, 11th November 2016

2016 Annual Results: Disneyland Paris park attendance down 10%, revenues fall 7%

Disneyland Paris Euro Disney S.C.A. Financial Results - Annual Results 2016

Euro Disney S.C.A. has published its Full Year Results for Fiscal Year 2016, revealing attendance at the Disneyland Paris theme parks has dropped by 10% and group revenues by 7% in the year ended 30th September 2016.

As the resort fought an “adverse tourism environment” following the Paris attacks last November and its own visitor experience woes of prolongued refurbishments, can it now pull itself out of another record loss? Read More…

Thursday, 19th November 2015

Disneyland Paris fully re-opens to visitors – including CEOs Tom Wolber and Bob Iger

Disneyland Paris has fully re-opened to visitors - including CEOs Tom Wolber and Bob Iger (@RadioDisneyClu)

Disneyland Paris has now fully re-opened to visitors, with both Disneyland Park and Walt Disney Studios Park opening their gates to guests as normal from 10am yesterday, Wednesday 18th November 2015.

As the unprecedented four-day closure to respect the full national period of mourning in France came to an end, visitors returned to the parks — including several members of senior Disney management showing their support. Read More…

Monday, 6th October 2014

Euro Disney announces €1bn recapitalisation proposal to clear debt and invest

Euro Disney announces proposal for €1bn recapitalisation

Euro Disney S.C.A. has today announced a proposal to improve the financial situation of the operating group behind Disneyland Paris, backed by The Walt Disney Company, to “enable it to continue investing in the quality of the guest experience”. It feels like we’re been here before (several times), so what’s new this time? Read More…

Saturday, 15th February 2014

Disneyland Paris condensed: fun facts and figures of the 2013 Annual Review

Euro Disney S.C.A. 2013 Annual Review

Soundbites about “challenging tourism climates” and “investing in growth strategies” aren’t all you’ll find the Euro Disney S.C.A. Annual Review. Published by the Disneyland Paris operating group each year, the splashy document is also filled with a host of fascinating and intriguing facts and figures about the resort, its parks, its Cast Members and its visitors.

You can browse the 2013 Annual Review now online. Surprisingly, this year breaks with tradition and abandons the usual overblown website dedicated to the report (last year complete with Philippe Gas video intro) and presents it just as a standard e-brochure. We’d love to know the figure for how much cash that decision wisely saved. But instead, here’s our quick pick of the key figures and fun facts of 2013 at Disneyland Paris…

  • Disneyland Paris has now been visited more than 275 million times
  • Between 2009 and 2013, around €510 million has been invested in the maintenance and development of the destination
  • There are over 14,000 Cast Members working over 500 different professions; 6,454 employees were hired in 2013
  • Inclusivity: Over 581 workers are disabled, an increase of over 50% since 2007, whilst 53 “seniors” aged over 50 were hired in 2013
  • Climbing the ladder: 80% of Managers and Senior Managers present in 2013 had been promoted internally, while the group hired 458 local residents who had experienced long-term unemployment
  • Val d’Europe now has 30,000 residents and provides 28,000 jobs
  • Hotel refurbishment programme is on-going, covering all 5,800 rooms, with all 1,100 rooms of Disney’s Newport Bay Club to be completed in 2014
  • 14.9 million visitors in 2013 (down from 16 million in 2012 and 15.6 in 2011)
  • Hotel occupancy down to 79.3% in 2013, from 84% in 2012 and 87.1% in 2011
  • Guest spending continues to grow: the average guest spends €48.14 in the parks and €235.01 per room in the Disney Hotels
  • Interest charges on the group’s debt were reduced by €20.4 million in 2013 thanks to the €1.3 billion refinancing by The Walt Disney Company in 2012
  • According to questionnaires, 63% of guests were “extremely” and “very” satisfied with their visits; 89% of guests would “definitely” and “probably” come back
  • Disney Dreams! scored a 92% guest satisfaction rating for fiscal year 2013
  • 4 million items have been sold at World of Disney since its opening in 2012
  • Staffed 24 hours a day by 200 Cast Members, the “Hercules” warehouse complex is more than 15 times the size of an Olympic swimming pool; in 2013 it was refitted with dimming, sensing, low-energy lighting by partner Osram
  • Scheduled for completion in late 2015, the fifth Val de France hotel, to be operated by B&B Hotels, will add 400 rooms to the resort
  • 90% of the land at Villages Nature will not be built on; the Center Parcs joint project will be developed in several phases over the next 20 years
  • 87 milion gallons of drinking water are expected to be saved each year once the new backstage water treatment and recycling plant becomes fully operational
  • Ratatouille: l’Aventure Totalement Toquée de Rémy will be “by far the most advanced and sophisticated thing we’ve ever done from a ride integration standpoint. It will offer guests a totally immersive experience into a Disney•Pixar adventure” — Joe Schott, Senior Vice President & Chief Operating Officer
  • “This never-before-seen family attraction will magically shrink guests to the size of the movie’s adorable star, Rémy. They will then be whisked off for a multi-sensory spin around the kitchens of Chef Gusteau”

Last, but not least, the geographical split of theme park visits, where France has broken 51% leaving all other feeder nations languishing. It’s fascinating to look back ten years to the results from the 2003 Annual Review and see how dramatically the breakdown has shifted.

Disneyland Paris geographical breakdown of visitors 2003
Disneyland Paris geographical breakdown of visitors 2013

Where once 22% of visitors were from the United Kingdom, now that percentage is a tiny 14%. Worse for Germany; its percentage share has halved from 6% to 3% in 2013. Italy and Spain meanwhile used to make up 9% together and have now increased to 11%, mainly thanks to a boom in visitors from Spain begun a few years ago, but which now appears to have ebbed away, in line with the country’s economy, to 8%.

Attendance figures in 2003 were 12.4 million, so 22% would give an estimated 2,728,000 British guests for the year. The same calculation for 14% of the 14.9 million guests in 2013 gives 2,086,000 guests crossing the channel. Far from a scientific, watertight calculation, obviously, but you could see it suggesting that roughly 654,720 fewer visitors from the UK went to Disneyland Paris in 2013 compared to ten years ago, a 24% drop.

Overall, with 49% of visitors now coming from outside France in 2013 versus 61% in 2003, you could estimate the resort’s entire non-domestic park attendance has actually fallen by over a quarter of a million guests in the past ten years, from 7.6 million in 2003 to 7.3 million in 2013. In the same period, meanwhile, you could estimate attendance from within France has grown by a huge 2.8 million guests, from 4.8 million to a strong 7.6 million visitors.

Clearly it is time Disneyland Paris took a few of its œufs out of its panier and worked on growing visitor numbers from other countries too, if only back to the levels they were ten years ago.

That’s not something even Rémy can do alone, or is it?

SOURCE Euro Disney S.C.A. Annual Review 2013, Full PDF (7.9MB download)

Wednesday, 5th February 2014

First Quarter 2014: Revenues, attendance, hotel occupancy down; guest spending up

Disney Dreams! of Christmas - Disneyland Paris

Euro Disney S.C.A. published its First Quarter results yesterday for the 2014 fiscal year, with the Disneyland Paris operating group announcing a series of disappointing drops across the board, helped only by some modest guest spending increases.

Covering the period from 1st October to 31st December 2013, the first quarter saw overall Resort revenues fall by 5% to €304.9 million, from €320.7 million in the same period the previous year. For the Theme Parks segment it was less severe, with a drop of just over 3%, while the Hotels and Disney Village saw the worst results with an almost 6% drop in revenues.

Disneyland Paris First Quarter Q1 2014 results

With a 9.6 percentage point decrease in hotel occupancy, equating to 51,000 fewer room nights old compared to the previous year, an increase of 6% in average spending per room might look like the only good news here. But even this rise was due only to higher daily room rates, and actually offset by lower spending on food and beverage.

In the parks, attendance decreased by 7%. Though this quarter marks the first results since the end of the 20th Anniversary on 30th September 2013, this figure must still be disappointing given the extra investments made to the Halloween and Christmas seasons, arguably now at their strongest for years. Average spending per guest increased by 4%, however, with Euro Disney S.C.A. pointing to not just higher admissions prices but (at long last) higher spending on merchandise, too.

In his standard statement, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., said:

“In a still challenging economic environment, we realized lower attendance and occupancy as compared to last year, which resulted in a 5% decrease in resort revenues. However our strategy aimed at increasing guest contribution helped us offset some of the attendance and occupancy weakness as we achieved record guest spending in both our parks and hotels for a first quarter.

Even though we remain prudent given the current economic environment, we believe the fundamentals of our business are strong and we are confident in our long-term strategy focused on investing in the guest experience. The opening of our new Ratatouille-themed attraction this summer fully reflects this growth strategy.”

What appears evident, from the hotel results in particular, is that visitors are more careful than ever about how they spend their money and whether they actually get value back. For an experience like Disneyland Paris, visitors are probably more willing to splash out on a luxury like a Disney Hotel stay, even though they know the value-for-money is questionable. But only up to a point.

And after such a large initial outlay, most will inevitably then reign in spending on extras — meals, shows, merchandise — and scrutinise every Euro spent. Getting greedy with that initial booking price could mean a loss in spending throughout the entire trip. Or it could, more and more often it seems, mean that the initial hotel booking never takes place at all — another company gets the revenue and the room night — or, worst case, the visitor decides not to visit Disneyland Paris at all.

We have, at least, seen a slight shift in hotel package promotions away from huge discounts of up to 40%, which surely only eroded the perceived brand value, and towards “added value” offers like free Half Board Meal Plans or extra nights. More like this would be welcome — rather than taking Euros off a booking, why not offer that as “free” spending money in the parks on a gift card?

Could Ratatouille: The Ride be the saving grace of 2014? Intriguingly, this press release suddenly changes the wording to an opening date of “early Summer”. With results like these, the sooner they can get something of that “growth strategy” on the table, the better.

VIA Disneyland Paris Corporate (PDF Press Release)

Wednesday, 16th November 2011

Disneyland Paris welcomes 250 millionth guest – a quarter billion visitors in less than 20 years!

1, 2, 3… 250,000,000! A huge milestone was celebrated at Disneyland Paris yesterday, 15th November 2011, as the resort welcomed its 250 millionth guest into the parks. That’s a quarter of a billion visitors in just 19 years, 7 months and 15 days. Yes, ok, so they’re still not able to turn a consistent net profit, but let the urban myth that Disney’s European resort has been under-attended since 1992 officially be put to rest. In the 2011 financial year, the parks set a new record of 15.6 million visitors, making the outlook for the 20th Anniversary year rosy indeed. With the usual birthday year boom, longer opening hours through the year and the premiere of Dreams, the resort may well hit the magical 16 million.

The guests in question yesterday received the honour of a celebratory ride up Main Street, U.S.A. on the Fire Truck with Disneyland Paris Ambassador Régis Alart and a photocall with Mickey, Minnie and Duffy in front of Sleeping Beauty Castle. Just like the 100 millionth visitors in 2001 and the 200 millionth visitors in 2008, they were a family of mum and dad with two photogenic young kids, but in a groundbreaking move they were Spanish, not French, and visiting for the fourth time. Euro Disney SCA’s own press release (PDF) notes that families with young children make up 66% of visitors. So, by those odds, maybe we’ll see someone from the other 34% awarded the 300 million honour in a few years?

VIA Ambassadeur Disneyland Paris (Facebook), Disneyland Paris Corporate (PDF)

Wednesday, 31st August 2011

Euro Disney SCA posts 7% rise in revenues, 5% attendance jump in strong third quarter 2011

Euro Disney SCA Third Quarter 2011 Announcement

For once it was good news all-round as Disneyland Paris operating group Euro Disney SCA published its Third Quarter 2011 revenues announcement earlier this month. A 5% increase in park attendance, 4% increase in guest spending and 1.3 percentage point increase in hotel occupancy boosted the Resort revenues by almost 7% compared to the same period last year. Though the group chose to lead with this positive improvement in its core business, it’s important to note that overall revenues for the quarter actually decreased by €28.7m (7.7%) because figures for the period in 2010 included the exceptional €47m sale of the land on which the Val d’Europe shopping mall is located.

Nevertheless, the full report paints a positive picture for the parks and hotels as we head towards the financial year-end. Visitor fluctuations continue, with fewer visitors from France now reported against more from the United Kingdom and Italy. This might appear to show that steady and widespread promotional campaigns for the resort in the British Isles have paid dividends with extra bookings following several years of decline for the cross-Channel market. The resort notably partnered with Walt Disney World for its first joint television advertising earlier this year and has had a strong showing with it’s Magical Moments Festival promotions despite the lack of any true new attractions this year. Somewhat desperately, both the obligatory comment from CEO Philippe Gas and “update on recent events” quote the return of The Tarzan Encounter as a  key recent draw — a show which returned for just three months and originally premiered over ten years ago.

Still, if they’re posting attendance boosts in a year as anodyne as this, when half of Disneyland Park has been under scaffolding for refurbishment (which would have been a much more welcome thing to promote to investors) it’s looking good for the 20th…

VIA Euro Disney SCA (PDF)

Friday, 11th March 2011

Attendance breakdown reveals where 15 million Disneyland Paris visitors come from

Which countries were the biggest visitors to Disneyland Paris in 2010? Last week’s AGM presentation was published online this morning and includes the exact percentages for the past year, showing an interesting shift in where those 15 million visitors are travelling from. Here’s the big news: For perhaps the first time in the resort’s history, more than 50% of visitors came from France itself — a huge 51%, to be precise. This seems to show a big boost from the resort’s home country, but may hide continued falls in attendance from surrounding countries. Back in 2002, for example, the percentage of visitors from France was just 40%, whilst an impressive 21% of visitors had travelled across the channel from the United Kingdom. In 2010, that figure has dropped dramatically to just 12%, perhaps the lowest percentage of British visitors ever, after falling from 20% in 2006, 18% in 2007, 16% in 2008 and 14% in 2009 — a worrying trend of falling visitor numbers every year for the past five years now.

Visitors from the Benelux meanwhile have remained relatively steady in percentage terms over the past decade, with Belgium and Luxembourg making up 7% of visitors in both 2010 and 2009, having been recorded at 6% for 2002 and 2006. The Netherlands appears to have experienced a slight drop in prominence, at 7% of visitors for 2010 but previously having made up 8% in 2006 and 9% in 2002. One big success for Disneyland Paris in recent years has been in attracting more guests from Spain, but even here the draw appears to be waning. Back in 2002, Spain was even combined with Italy, for a total 9% of visitors, but by 2005 had attained this number all by itself. Spanish visitors appeared to reach their peak in 2008, making up 11% of guests, but this dropped to 8% in 2009 and 2010. Finally, visitors from the rest of the world have remained steady at 9%, having stuck at that percentage for the past decade (though Euro Disney SCA claims an increasing demand from visitors of further afield for 2010).

But wait — we’re forgetting somewhere. Making just 3% of visitors in 2010, Germany is at risk of barely even registering on the figures. This German market has dropped consistently for the past few years — from 4% in 2006, 5% in 2005 and 7% back in 2002 — despite being a wealthy country of 80 million where Disney is as popular as anywhere, with several big theme parks of its own. Those successful parks might be part of the problem, as might the lack of a direct Eurostar-style link, but surely this should be a bigger market for the resort. Back in 1992, it seemed to be expected that Germany would be right behind the UK as one of the biggest visitors. So, what’s keeping Deutschland away from Disneyland?

VIA Euro Disney SCA

Subscribe to the Magic!

Ad: Disneyland Paris 30th Anniversary bookings now open!

Tags & Archives

Twitter Updates

Ad: Disneyland Paris 30th Anniversary bookings now open!