A new resort logo, you ask? “Again?” It’s a strong possibility. The new “Disneyland 15” logo, which was featured on all press material and advertising for the 15th Anniversary launch, has begun to appear without the giant 15 and instead as a new, standalone logo, replacing the circa-2002 logo which put the “Resort” firmly in the spotlight.
Guests of non-English language don’t particularly understand the “resort” tag, yet the concept of two theme parks has infact truly caught on, meaning the word has become quite redundant as the use of simply “Disneyland Paris” increases everywhere. Whilst early visuals for this new PanoraMagique overlay used the old logo then, the final design brings in the new – and flies it high above the entire resort.
The banner was fitted in several pieces and matches almost perfectly with the existing design of the balloon, which opened in April 2005 and is infact operated by its creators, company Aérophile, on a seven year contract. The balloon has fast become a unique icon for the resort, not found in any other Disney park and with a Victorian style mixing well between its Parisian location and American-themed surrounding Disney Hotels.
Like all of the recent Disney Village enhancements, its original livery – and this overlay – was completed by DLP-I, Disneyland Paris Imagineering, responsible for all of the more minor projects at the resort. Decorating it with a 15th Anniversary overlay helps to spread the anniversary festivities outside of Disneyland Park, whilst also bringing new interest to the 2-year old creation.
Photos 1-3 by Photos Magiques.