Hong Kong Disneyland just unveiled a comprehensive multi-year expansion project, encompassing major new lands attractions based on Frozen and Marvel, with the aim of bringing the struggling resort to profitability. Read More…
It’s Toy Story Playland, but not as we know it. The second land based on the Pixar property and cousin of last year’s Toon Studio expansion is nearing completion all the way out East, at Hong Kong Disneyland, ready for an opening date this November. Part of a three-land expansion of the similarly-underbuilt park, it represents admittedly the least exciting prospect alongside the all-new Mystic Point and Grizzly Trail. All three attractions are present and correct, with Toy Soldiers Parachute Drop and RC Racer towering not over a patchwork backlot but the immaculately-themed Adventureland. Ouch. The land’s layout differs in that the two have effectively switched places and an additional building (pictured on the left of the shot above) provides a more substantial retail space. However, there’s no Barrel of Monkeys — which could have bridged the vast thematic gap into the future Mystic Point next door — nor the towering forest which pleasantly surrounds the Paris land.
The choice between Woody or Buzz at the entrance to the land is going to divide everyone, but we’d have to say that the plastic Buzz Lightyear with his light-up laser seems more fitting for this kind of monument than the ragdoll Sheriff, who looks unnaturally “plastic”. Buzz’s pose in particular encourages far more photos with guests copying his stand to attention (come on, we’ve all got that photo), while his position in the middle of the path gives much more interest to the entrance area.
Where Hong Kong really has Paris beat, though, is in the marketing. Right from the start, the Asian park created far more publicity for the expansion than the European resort it was originally designed for, releasing countless press releases and concepts. The earliest Toy Story Playland concepts clearly show it was designed with Walt Disney Studios Park in mind, but the only artwork we saw until just weeks before its opening last August came via Hong Kong. Now, check out the smart Toy Story Land-liveried shuttle bus below and the TV report with a look inside the land which follows…
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