Wednesday, 9th September 2009

New signage & more at Disney Studios Store

Front Lot is awash with beautiful red, white and purple flowers this Summer. Over there, on your left, the completely “opened up” Walt Disney Studios Store now sits proudly and prominently — no longer blocked by planters, nor hidden behind small windows.

Walt Disney Studios Store

There’s not even a hint of meddling with the red canopy (like its Princesses retheme last year), nor a single cheap clothes rail lingering outside the store. This may well be the only shop in the resort not to have exploded out into the street.

Let’s step back and take it all in. To jog your memory, here’s how it looked before.

Walt Disney Studios Store

An improvement? Certainly. Though the visible wooden panels hiding the back of the pay desks by two of the new windows seems a little messy, the new store now positively beckons you toward it.

Walt Disney Studios Store

Getting closer — well, will you look at that! New signage!

Walt Disney Studios Store Walt Disney Studios Store

These two ornate metal pieces have just been added to each side of the main entrance, finally plussing an exterior which has so long been a sea of yellow with just the occasional “Walt Disney Studios Store” — a far cry from the signage-encrusted shops over on Main Street, for example. Now, guests can tell from afar that it sells souvenirs, toys, gifts and fashion.

The text is actually a little reminiscent of the signs over on the Franklin Department Store façade on Hollywood Boulevard, and note how the curve at the top nicely wraps around the existing lights. Excellent work!

Into that door we go… and, oh…

Walt Disney Studios Store

Is this what you expect at the Walt Disney Studios, a park full of action adventures and very un-royal Toons? Apparently so. In fact, since we last balked at the covering-up of the large Walt Disney centrepiece at the back there, it’s been elaborated on quite a bit more.

The new background and its surrounding shelves have been draped with royal red curtains and filled with even more Disney Princess merchandise.

Walt Disney Studios Store

Compared to the blandness across the rest of the store, it actually looks rather appealing when you’re there. Unless there’s some huge unknown market for Princess merchandise at the Studios we’ve missed though, it is strange positioning. Displays dedicated to say, the Disney Villains, could be more appropriate.

Stepping to the right, into the section of the store nearest Disney Studio 1, things suddenly get a whole let better. There are some brand new display units here, and a lot of quality merchandise.

Walt Disney Studios Store

Tasteful homewares, with lots of space to move between the shelves, and over behind the shot below, a great display of retro Minnie Mouse-themed polka dot accessories. It’s a great improvement on what the space was like before.

Walt Disney Studios Store

It also gives the feeling that a retro, Mickey and co, 1930s, Disney shorts theme would have been better for the store. Rooms themed to Walt Disney’s earliest creations (Bambi for the baby accessories, for example), rather than sparingly decorated with pictures of the man himself.

Walt Disney Studios Store

Talking of pictures — the second photo desk, over on the other side of the store, was open for use for the first time, perhaps… ever. Visitors now have a little less of a queue to pick up their souvenir photos from Toon Studio characters and so on.

Princesses aside, it’s looking ok, right? Wrong. Head into the final, separate room, nearest the park exit gates, to be met with…

Walt Disney Studios Store

Briefly dedicated nicely to plush toys, this room has become — no, not a poor version of your local charity shop — but a place for baby accessories, and all that stuff which doesn’t really interest a Disney fan. Good job too — with those bare white walls and the cheap display units, Oxfam suddenly looks like Selfridges

A project with yet still more to come, or the final reel?

Pictures: DLRP Today.com

Tuesday, 8th September 2009

Park boutiques given extra G-Force

Yes, ever keen to extend their worthy history of Armageddon, Gone in Sixty Seconds and, err, Kangaroo Jack, Jerry Bruckheimer Films have turned to those most daring of squeaky animals — guinea pigs! — for a new action/adventure family film released earlier this Summer.

And here’s the obligatory news story about the new movie merchandise in the parks: A full display at the entrance of Legends of Hollywood inside Disney Studio 1 has been given over to the Digital 3-D rodents of G-Force, complete with spy glasses, action figures and of course, plush toys.

G-Force Merchandise G-Force Merchandise

The same collection can also be found at Sir Mickey’s Boutique in Fantasyland and at Disney Store and Hollywood Pictures in Disney Village.

Pictures: DLRP Today.com

Thursday, 13th August 2009

Walt Disney is out, Princesses are in

It’s the kind of thing that makes the blood of long-time Disney fans boil. When any classic, nostalgic Walt Disney-spirited corner of a park is given over to new merchandise, franchises and especially… Princesses. And now, they’ve just been handed their prime example on a plate.

Remember how Walt Disney Studios Store looked when it opened?

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Now, in August 2009, not only has the merchandise changed — the decorations have, too:

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The largest picture of Walt Disney, hands-on with a movie camera, has been unceremoniously covered over by a modern Disney Princess mural, to help along sales of the associated merchandise which has now filled the entire middle of this newly “opened-up” boutique. Walt Disney, we presume, just wasn’t making the tills ring loud enough.

Of course, it’s not the first time the Princesses have found an unlikely home in what should be a studio administration building. Just last year, the red carpet canopy outside was redecorated with 2D designs of royal curtains and a small placard of the damsels themselves…

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The shop has suffered a bit of an identity crisis right since the opening of the park — the original plan of having two large, Emporium-style stores at the entrance to the Studios, selling almost exactly the same items, seemingly wasn’t thought through. Next to the very well-themed Legends of Hollywood inside Disney Studio 1, this rather bland store was always going to see guests simply walking past.

But consider Main Street… There’s a reason why we love browsing and shopping there: variety. If this store were on that street, it would comprise at least three different units — Boardwalk Candy Palace, Disney Clothiers and Harrington’s, for example. Giving this building the same — just three clear sections with three different names outside — would generate more footfall and more sales than yet another Princess display, wouldn’t it?

Pictures: © Disney, Photos Magiques, DLRP Today.

Friday, 31st July 2009

Did we miss anything..?

Well yes, quite a lot obviously. Just shows you shouldn’t go wandering into the Adventure Isle caves just before park closing… it’s been four long months!

If you’ve been similarly deprived of Disneyland Resort Paris news, given up trying to translate what they’re saying on the French forums, sit back and enjoy a quick and concise round-up of all the big stories of recent months — here we go!

SLEEPING BEAUTY’S BLING

Was it coincidence that updates here ended just about the time that Sleeping Beauty Castle succumbed to its most horrific, misguided meddling-with to date?

The birthday cake, the jester’s hat, the Epcot wand, the MGM hat… you’ve met your match. There truly aren’t enough negative adjectives in the dictionary.

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— — —

MAGICAL PARTY LAUNCHES WITH MEGA-PARTY

‘You’re invited!’ …but not to this. Press and media types were schmoozed in spectacular fashion as new theme year Mickey’s Magical Party kicked off with fireworks, projections, lights and so many characters they couldn’t even all fit on the damn stage.

Did it generate headlines, articles, media coverage? No.

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— — —

ACTUAL PARTY GROWS ON FANS

Frustratingly-titled new Central Plaza show ‘It’s Party Time… with Mickey and Friends’ initially looked rather like a drab flop on an overbearing and unnecessary new stage, but it has grown on most fans. The score by Vasile Sirli is actually plain fantastic (especially considering the lacklustre music in the year’s other new shows) and it provides a fresh, colourful heart for the year.

Watch the full show in HD here.

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ShoulderKids – this year’s must-have accessory

— — —

LIGHT MAGIC GIVEN FORMAL APOLOGY

Over in Discoveryland, the other show with an annoying name — ‘It’s Dance Time… in Discoveryland’ — brought delights such as large, primary-coloured circles on the floor of a retro-futuristic land, and the expertly-chosen hits of Block Party Bash.

Despite the show being considered terrible on every level by most who’ve seen it, the performers put so much effort and energy into their routine they each almost deserve a window on Main Street.

Watch the full show in HD here.

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— — —

PLAYHOUSE DISNEY QUIETLY OPENS

Beyond the forced MMP hoopla over the other side of the esplanade, Walt Disney Studios Park gained a brand new attraction — its fifth addition since opening — in ‘Playhouse Disney – Live on Stage!’. Jolly good fun it is too — wonderfully staged, very charming. The Paris version even has a “1 Up” on the two earlier versions with a big new pre-show studio.

Watch the full show in HD here.

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Credit crunch souvenirs

— — —

RESTAURANT GENERIQUE

Changing its name to ‘Restaurant des Stars’, the far too interestingly-named ‘Rendez-Vous des Stars Restaurant’ gained a new logo, some new colours and a new entrance canopy.

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— — —

DUDE LOOKS LIKE A FIRE!

In a quite bizarre coincidence, just days after fans launched an online April Fool suggesting Aerosmith would be succeeded by French rocker Johnny Hallyday as musical guests at Rock ‘n’ Roller Coaster, a fire began in the roof of the showbuilding.

Luckily the damage was minor — though it did allow for these dramatic photos (below) as the inspection crews ripped off the cladding, checked and replaced it. The attraction reopened just the next day.

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— — —

SMEE GIVEN SURGERY

Captain Hook’s bumbling first mate was given a random makeover by the worldwide Disney Parks character team and, unlike most famous faces, he returned from the cosmetic surgery with a face more expressive than before. Remarkable.

Hopefully they’ll tackle some of the clearly worse-looking characters next, like the dead-eyed Woody, Jessie and Buzz…

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— — —

HIGH SCHOOL MUSICAL PARTY!

Now back for a third year, the Studios’ High School Musical show this year gained musical numbers from the third film but stopped short of going for the full ‘HSM3’ show the other resorts put on. ‘I Want it all’ is the standout number, but one that certainly won’t win over any new fans.

Watch the full show in HD here.

— — —

THEMED SMOKING

The ‘Smoking Areas’ inside the parks had been extended little beyond their miniature park map icons, so it’s reassuring to see that each area now has its own themed sign, tied into the location. Give it a few years and the public might actually use them.

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— — —

STUDIO STORE OPENS UP

Behind construction walls last time we saw it, the Walt Disney Studios Store has now been completed, with three new doors and payment desks in front of new, large windows.

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Photo: dlrptimes.com

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Photo: dlrptimes.com

— — —

STORYBOOK ENDING

Main Street has always had the best-kept exteriors of the entire park, always popping with a fresh bit of paint here or there. A new development in recent years are the nice tarpaulin coverings given images of the building hiding behind. Even for tiny spots like this one on the end of The Storybook Store, the hidden façade is still presented on top.

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— — —

PLAZA GARDENS GLEAMS

After a major refurbishment of the interior, including bringing the central fountain back to daily life, the whole Plaza Gardens Restaurant building was wrapped in themed tarps for an expensive top-to-bottom refurbishment and repaint. It didn’t stand out as being particularly bad before, there are other areas needing paint sooner, but it does look fantastic.

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— — —

STUDIO 1 REFURBISHMENT CONTINUES

Over the hub, it’s surprising to see that the refurbishment of Disney Studio 1 continues, the huge centrepiece building of the park still wrapped up in scaffolding. Must be a bigger job than originally thought, right?

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— — —

FLOORS OF ADVENTURE, DISCOVERY

Tripped up in Disneyland Park recently? No wonder, some of the concrete pathways are literally falling to pieces. Thankfully, the first resurfacing works seen for many years have been taking place, with areas of Adventure Isle and vast swathes of Discoveryland closed off and given new flooring, the effect — especially just in front of Space Mountain — very noticeably making the whole land look brand new.

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— — —

TENNIS, MICE, MAIN STREET

Some of the resort’s press and advertising efforts have been surprisingly inventive this year, like this — turning the top of Main Street into a full-size tennis court and inviting Gaël Monfils and Stanislas Wawrinka to play with Mickey Mouse.

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Just a few days later, Serena Williams visited the park and was met in front of the Castle by Minnie Mouse, wearing a special tennis player costume.

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— — —

JUST ‘PARIS’

Effectively the biggest change of the past few months, the news in April and subsequent official changeover in May that has seen ‘Disneyland Resort Paris’ — the resort’s name since the 2002 opening of Walt Disney Studios Park — change back to just plain ‘Disneyland Paris’.

It certainly makes sense — the extra word was always unpopular, confusing to non-English speakers and now, with every park from Alton Towers to your local fairground claiming itself as a “Resort”, it simply doesn’t have any value. “Disneyland Resort Paris” is cumbersome and never spoken, “Disneyland Paris” is short and very strong. Whilst things like the official website have changed over, don’t expect this to be an overnight transition — the new (or rather, old) logo will reappear just as and when things need replacing.

Unfortunately, this decision — made by new CEO Philippe Gas himself — came in April, just weeks after the resort had launched a whole new brand campaign for the theme year. These traditionally start in April, and everything from Cast Member name tags to park tickets and guidemaps had already been printed up with the full “Disneyland Resort Paris” name. Smart name reversal, silly timing.

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There’s also a whole myriad of logo variations now available (above). Which should be used, when? The standard logo is being presented as two-colour, with the “Paris” in a gold gradient that already looks rather dated.

— — —

BURNING FIRES, FLOWING WATERS

Tasked with bringing back old and forgotten effects, a new “taskforce” within the resort’s maintenance department has been one of the most positive steps in recent months. We already appear to have seen some brilliant reawakened touches, such as the torches on Fort Comstock at the entrance to Frontierland (lit from nightfall)…

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And the water channels leading to the drinking fountains beside La Cabane des Robinson.

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Whilst a long way short of having the full irrigation system working again (water should be hoisted right up to the top of the tree by the water wheel, before being poured out and running through the channels back to ground level), it’s great to think someone took the time to figure this out.

Elsewhere, these moving fairground balloons inside Boardwalk Candy Palace have been back working again, for the first time in years.

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— — —

CAFE DE LA BROUSSE

Mostly sitting closed, Café de la Brousse has never the less just had a large-scale refurbishment completed, bringing colour back to the “bush café” buildings. Dole is presented heavily as the host, but still no one thinks of bringing the legendary Dole Whip to Paris!

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— — —

DISNEY VILLAGE NOW ‘COOL’

So. It took a Starbucks to make Disney Village “hip” again.

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Yes, it meant losing the wonderful Buffalo Trading Co. and inviting a quite equally despised/appreciated corporation into a Disney-branded area, but the coffeehouse itself was built using genuinely eco-friendly ideas and looks really quite trendy inside, with a wonderfully modern exterior — industrial elements clashing beautifully with earthy materials.

— — —

ROSES PAINTED RED, FINALLY!

The on-off refurbishment of Alice’s Curious Labyrinth — with little areas regaining sparkle each month or so — has continued, the Paris-exclusive attraction even seeing… new paint! The red edgings of the entire labyrinth have finally been repainted, a year after similar edgings on the Fantasyland-Discoveryland path received paint before them, and scenes like the Caterpillar suddenly “pop” like they should again:

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— — —

ROBINSONS RETURN TO LA CABANE

Also brought back to life this Summer is La Cabane des Robinson, previously the only other “blackspot” alongside the Labyrinth. For too long the treehouse has been bleak and worn. Props missing, effects broken, no colour. It was as if the Robinsons had long ago moved on from their treetop abode. Not any more — refreshed woodwork, new props and a complete clean-up really make it “pop”. Effects like the self-playing organ are still missing.

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Even the water fountains were revisited and given an extra spruce-up:

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— — —

WOODCARVER’S WORKSHOP RE-OPENS

Not entirely the amazing news that might suggest, but nevertheless the long-abandoned Woodcarver’s Workshop over in Cottonwood Creek Ranch, next to what is now Woody’s Roundup, has finally been brought back into service — selling drinks and souvenir photos from the character meet ‘n’ greets inside.

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A long way from the actual woodcarvers who used to create personalised souvenirs here, but good to see it alive and well in some form, eh?

— — —

ENCHANTED FIREWORKS DAMPENED AGAIN

The Enchanted Fireworks have returned for their second year — dampened again in similar style to the later shows last year, when the nearby town of Chessy apparently banged on the wall and issued a loud “shhh”. Fans, and even apparently some regular guests, aren’t too impressed with the “new” show.

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— — —

ATTRACTION OPEN 12:00 – 12:05

The same limited opening schedule of attractions put in place last Summer has returned again this year, with visitors taking much more notice. Some say it’s fair enough that they have to close attractions early, since most people have headed to Main Street to watch Fantillusion, whilst others leave annoyed that the park’s advertised opening time of 10am to 11pm isn’t strictly true.

Most agree that the whole situation would be better if the limited openings schedule was at least published somewhere other than only at the attraction entrances themselves — on the tips board, in the Programme leaflet, for example.

— — —

GOOGLE EARTH 3D: WORTH THE WAIT

The much-publicised and subsequently much-delayed official 3D recreation of Disneyland Paris in Google Earth finally launched in mid-May and proved to be well worth the wait, offering a truly spectacular metre-by-metre recreation of every inch of the parks and resort. Visit www.disneylandparis.com/googleearth3d and lose a few hours.

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A few days later, Google Street View was also added for small stretches of each park:

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— — —

BROCHURE TESTS THE LIMITS

Have you seen the brochures and advertising for Walt Disney World? How grand and high-class it all looks. For Paris, however, the brochures in particular seem to be getting ever more garish and in-your-face with each publication. The latest, current brochure for Autumn/Winter 2009/10 features some truly frightening images of blurred children flying above the parks, with so much photoshopping and saturated colour you can barely see the resort they’re trying to advertise.

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The actual, printed version also comes with a bizarre claim on the cover of “First ever interactive brochure”. Beyond the cut-out on the cover (Mickey is actually on the page behind), the only evidence of this is a French (+33) mobile number you can text to get a video trailer of the new theme year. Several weeks later, nothing received here.

— — —

VAT REDUCTION? VAT CHANCE

The French government has officially lowered the VAT rate for cafés and restaurants from 19.6% to just 5.5% in order to keep the industry afloat, and, while you’ll certainly find many notifications of this within the resort, you’ll be much harder pressed to actually find reductions.

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Whilst some things, especially the Half Board vouchers, have come down in price, most scenarios have just seen the prices stay the same and Disneyland Paris pocketing the difference in order to prop up the large drop in food and beverage sales this year — mostly on account of the prices being too high during a recession. Good thinking.

— — —

ICE CREAM ARRIVES ON-SET

Walt Disney Studios Park must have been the only theme park in the world without a proper ice cream location until the latest change in its food & beverages offering. The Franklin Department Store façade (similar to the exterior of Gone Hollywood at DCA, international fans) gave up its wonderful 1950s-themed period window to become a new kiosk serving actual, real Ben & Jerry’s by the scoop.

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Photo: dlrptimes.com

The lost window was more interesting than the one remaining, featuring a mannequin woman sitting with a 1950s travel magazine, retro television and monster/sci-fi movie poster. The Tower of Terror across the way has such a minimal build-up in Paris that small period-setting details like this really mattered — the Imagineers would have put an ice cream kiosk in there from the start otherwise.

Couldn’t such a vital theme park component as ice cream have commanded its own building somewhere? Rather than expanding, the park almost seems to be imploding, with under-sized kiosks popping up all over where real, full-size boutiques and restaurants should be. More than anything, one single serving window for this in such a prominent position is madness.

— — —

BLOCKBUSTERS IN THE BACKLOT

Over in Backlot, the big news has been the complete gutting of Backlot Express, the “props warehouse” counter service restaurant, in favour of the more brand-friendly idea of themed rooms dedicated to the Pirates of the Caribbean and High School Musical franchises. The changeover began with the arrival of a plain Ford Focus outside the restaurant, plastered with “HSM3” stickers…

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The new logo has been completed on the outside…

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And as for the inside? Well, real props from these two trilogies have yet to appear, with the High School Musical area causing much fan hair-tearing already with its “themeing” of bland posters, banners and mini basketballs (taken from merchandise). The “East High” theme does sit well within the building, but this isn’t anything someone with a good printer could set up themselves. Are there not even any costumes from the film lying around over in Burbank?

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Beyond the “torn bedsheets” (as described by magicforum members) hanging from the ceiling, the ‘Pirates’ area has defied the odds and just presented the first real surprise of this project — the removal of the metal railings of the raised “garage” area to be replaced with pirate ship-styled wooden banisters and a full ship’s wheel.

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— — —

TELEVISION STUDIOS GOES ’50s

…Or is that wishful thinking? With a long-overdue repaint of the Walt Disney Television Studios building (home to Playhouse and Stitch Live) finally beginning back in April and only just making real progress, have the maintenance teams really taken a step back and reconsidered the building, rather than just bursting ahead with the same ugly yellows the original designers chose in 2002?

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Yes, it seems so! The architecture was already within the period, but the colours didn’t quite fit. Now, a deep red has replaced the turquoise on the “fins” atop the building, with the yellow turning a much more earthy, peachy shade, in whole much closer to a 1950s Hollywood look and more pleasing next to the subdued tones of the Hollywood Tower Hotel just opposite.

— — —

ANIMAGIQUE KIOSK MARK II

The bland merchandise kiosk which appeared outside Animagique in 2007 now has a partner. Filling in dead space on the right of the same TV Studios building, this little location opened just this week, using the new colour scheme and dressed up in a pleasingly similar style of fins and neons.

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Photo: Sean Hamilton

In any other Disney park, such a location would be given a name or some kind of personality (think Crossroads of the World at Disney’s Hollywood Studios). It offers the usual generic collection of character merchandise.

— — —

ROCKEFELLER PLAZA REBORN

Could this be the start of a new era for the environs of Disney’s Hotel New York? The Rockefeller Plaza building, a dull games arcade for far too long, has finally reopened as a lovely café refreshments location for the Summer.

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— — —

MICKEY SWINGS INTO — AND ONTO — BUFFALO BILL’S

It was the controversy of the year — nay, the decade — and now it looks like Mickey Mouse has made home. The not-so-great poster previously stuck on the Buffalo Bill’s Wild West Show entrance has just been replaced by a large model of Mickey Mouse abseiling down over the building.

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Whilst it looks much smarter now, it has fans worried that the mouse may well be there to stay. On the subject of the show itself, the current Summer park programme leaflets are now advertising Adult tickets for the price of Child tickets. In high season? Maybe adding a mouse wasn’t the best way to sell the scale of this truly epic dinner show.

— — —

FASTPASS FOR MONEY

This one must be the second-biggest controversy of the year, then. In itself not a huge thing by any means, this could however be the first step of a huge shift in how Fastpass works. From 18th July to 4th August, guests staying at Disneyland Hotel, Disney’s Hotel New York and, it seems, Disney’s Newport Bay Club, can buy a special “Premium FASTPASS” for €80 per person per day.

The ticket is effectively a VIP FASTPASS, the unlimited-access ticket previously given only to guests in Club rooms and Suites, allowing you to use the FASTPASS queues for attractions as and when you want, as many times as you want to.

— — —

STUDIO 1 REFURBISHMENT CONTINUES

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— — —

GOOFY’S SUMMER CAMP

Somewhere you won’t find Mickey this year is the new show at The Chaparral Theater in Frontierland. Yes, since we last updated the topic, The Tarzan Encounter was cancelled again — for good.

This new show is somewhat like the Summer cousin to the brilliant Mickey’s Winter Wonderland, only scuppered by a desperation for audience interaction, with too few scenes between. However, with a live country band as the big “plus” to replace the Winter ice rink, a great stage and some nice musical numbers, it’s winning more fans than certain other shows this year, and much more fitting for its location than Tarzan ever was.

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— — —

MAIN STREET COMES ALIVE WITH MARCHING BAND

Last seen making brief appearances last Summer on the old Central Plaza Stage, the brass band has returned! Now performing a brilliant set of Disney music (even including Hans Zimmer’s Pirates score!) on Town Square, this is the kind of classic Disneyland entertainment we rarely see in Paris, so enjoy! The only problem — no one, not the makers of the park programme, nor the Cast Members inside City Hall, appear to have been given their performance schedule.

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— — —

CARL’S HOUSE FLIES OVER FRANCE

The real-life version of the balloon-lifted house from Pixar’s next — and 10th — major hit, “Up”, travelled over to France recently and, amongst appearing in some truly spectacular hot air balloon festivals, paid a visit to Disneyland Paris early one morning.

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AND FINALLY…

Who’d have known — the Sleeping Beauty fountain inside the Castle gallery was actually meant to trickle down into the waterfall below, beside the staircase, as one, complete water system! Now, after truly years of being turned off and ignored, it’s fixed and running. The “crystal” at the bottom of the falls glows, too!

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Photo: pussinboots

Wonderful. Utmost appreciation to whoever made this happen.

— — —

So there you go, DLRP Today returns!

With thanks to www.photosmagiques.com!

Monday, 9th March 2009

Work on Walt Disney Studios Store breaks inside

From across Place des Frères Lumière at the entrance to Walt Disney Studios Park, the Mickey’s Magical Party-themed construction walls don’t look at all different, covering up two spaces in front of the store — one between the two main entrances, another to the right of the smaller entrance, where previously only a window could be found.

Walt Disney Studios Store

Not any more… Well, that’s one way to “open up” a less popular boutique — drill a gaping hole in the wall. The old window has been completely removed here, and we’ll likely see a new set of more prominent doors in its place, to grab people as they’re leaving the park.

Walt Disney Studios Store

And this means construction has also spread to the inside of the Front Lot store, with white walls closing off a large part of the more “open” part of the building…

Walt Disney Studios Store

Previously, this area sold children’s toys and had a large, usually unused pay desk up against this window which had gradually become little more than a large display area for snow globes and other collectibles, hardly enticing guests stepping inside to look closer.

But with the walls up, that’s exactly what the Photos Magiques team did for latest update

Walt Disney Studios Store

Peeking through a gap in the first set of fences, between the two main entrances, we can see that the planter previously situated here has been completely removed.

With the courtyard’s original design, planters positioned in front of Walt Disney Studios Store did serve to direct people a little too singularly toward the imposing Disney Studio 1, rather to the all-important shop…

Pictures: PhotosMagiques.com

Friday, 13th February 2009

Work begins to “open up” Walt Disney Studios Store

Unlike Main Street USA, based on a turn-of-the-century American town where consumerism is developing and developing fast, with shopfronts dazzling your vision and leading right off the street, the Front Lot of Walt Disney Studios Park is closely — perhaps, it seems, rather too closely — modelled entirely on the glamorous, calm administration courtyards at the entrance to the grand old Hollywood studios.

The nondescript — though pretty — buildings you’ll find in those, set well back from the main thoroughfare amongst sedate greenery, aren’t exactly ideal for large stores that need to command your attention, not least when you’ve the huge, overpowering presence of Disney Studio 1 just metres away.

As you enter Walt Disney Studios Park, all giddy with excitement, drawn toward Disney Studio 1 and distracted by the Fantasia Fountain, how often do you completely forget for a moment that the Walt Disney Studios Store even exists?

That’s exactly the problem they’ve begun to solve…

Walt Disney Studios Store

As you can see, much of the upper section of the store has now been surrounded by construction walls, which, though not at all related to the celebration, are decorated in the same Mickey’s Magical Party style as those currently surrounding Central Plaza.

Walt Disney Studios Store

Except, of course, customised with a different message — “The store remains open”…

Walt Disney Studios Store

This project was actually first mentioned in a video interview on the now-defunct 15th Anniversary Blog, when a backstage Cast Member from Merchandising stated they’d like to “open up” the store.

The desire seems to be make it “address” Place des Frères Lumière much better than it currently does, with some rumours suggesting the windows now covered by walls to the right of the red canopy could become extra doors leading inside. Since the walls cover such a large area away from the boutique itself, some changes to the planters — which did in the past seem to shield the building from the courtyard a little too much — could also be in line.

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(Photos taken before works began)

As admin Kristof on magicforum reports, however, changes are already being seen inside with the layout of merchandise. Outside, the removal of the store’s Christmas decorations also finally saw the end of the out-of-place Disney Princess covering on the red carpet canopy entrance.

Perhaps a larger problem lies exactly here — what is the focus of the store? Front Lot effectively has two, very large Emporium-style stores selling a very general selection of merchandise, with little differentiation between Studio 1‘s Legends of Hollywood and Walt Disney Studios Store here.

Though criticism that “every boutique sells the same thing” is strong as ever over in Disneyland Park, it can at least be said that Main Street‘s stores — from The Storybook Store to Boardwalk Candy Palace — mostly each offer something different…

Photos by Mouetto, Disney Central Plaza forum; DLRP Today.

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