Following on the welcome trend begun with Crush’s Coaster and Cars Race Rally to use the resort’s main parking lot and its moving walkways to push the events or attractions you should return for soon, Mickey’s Magical Party began taking over the area late in December.
First, with banners and placards above the walkways:
Of course, if you’d like to start the advertising in your real home, you can do that too! The new Spring/Summer 2009 brochure is available now online to order or download, and has been taken over almost entirely by previews for the upcoming celebration year:
The general style and layout remains faithful to that set up for the 15th Anniversary brochures, merely redecorated with these new brighter colours. The back cover even reuses the same tagline — “The only one missing is you!”.
Like much of what we’ve seen of the party so far, the general idea seems to be “if it ‘aint broke, don’t fix it” — just make it brighter!
Remember back in July 2006? One of the first articles published on a little site called DLRP Today revealed the hotly-anticipated visuals and brochure covers for the 15th Anniversary Celebration. Now, at the start of a brand new year, let’s do it all over again!
The visual we’ll be seeing most of all throughout Mickey’s Magical Party is that below, showing Mickey reaching out to you with an invitation as Minnie, Donald, Goofy, Chip ‘n’ Dale and Stitch dance beside him…
“Is that really Stitch?”, you ask? Well, it’s meant to be. The characters in these first two visuals are designed to be half-way between the real in-park characters — which often don’t actually look too good in the glare of a key visual — and the kind of 2D illustrations we saw through most of the 15th Anniversary graphics — which might not be considered “real” enough.
With a blue sky overhead, the red text of the celebration’s logo contrasts nicely, as do the carefully-selected palette of coloured balloons. Even Main Street’s lampposts have turned a yellowy-gold for the occasion, but don’t expect that to happen for real.
The second visual is really just a variation on the first, with a more dramatic, firework-filled sky and balloons surrounding the entire visual. You’ll spot this one being used more for posters and other advertisements.
The invite inside the envelope will usually read “You’re Invited…”, but in all these visuals the envelope is left blank, to be filled in in whichever language is required.
That’s also true of this next set of visuals, not published online anywhere before, which will be used as travel operator brochure covers throughout the celebration.
The style is more than a little reminiscent of the original 15th Anniversary brochure covers, replacing candles with balloons and introducing some rather rare characters, not usually chosen for these kinds of visuals. There are so many different variations, in fact, that it’ll be interesting to see just how many different brochure covers can be collected through the year.
If you can’t wait to collect them, here’s the exclusive full set:
It began 493 days ago. The 15th Anniversary Celebration of Disneyland Resort Paris has certainly rolled on for longer than we all expected — being extended for another year as it was with ‘The Celebration Continues’ — but, as the final end date has now been announced, it’s a worrying concept.
No more Disney Characters’ Express, no more Candleabration. No more Lumière banners at every turn or ’15s’ on everything in sight. We are now really, truly in the home straight on this epic — and, we have to say, wonderful — celebration.
The date it all ends, as confirmed by the latest Autumn/Winter 2008/09 official brochure: 7th March 2009.
What will happen in the parks that day? Nothing is announced yet. It’s the days after, those three lonely weeks before the start of a new season in April 2009, that will be the most interesting.
Disneyland Resort Paris certainly feels to have settled nicely into its 15th Anniversary overlay, and so removing every tiny mention of the celebration — from merchandise through to advertising and all those napkins, cups and decorations between — will be a big task.
What won’t be removed? Well, unsurprisingly the expensive and incredibly popular Disney’s Once Upon a Dream Parade is here to stay. And don’t expect the Casey Jr. train and character meet ‘n’ greets of Disney Characters’ Express to go far. The concept of a main show on Central Plaza is also ready and waiting to be used again.
Yes, “more of the same” quite literally, in fact. Posted on the brochure ordering system of the UK Disneyland Resort Paris website, this latest brochure cover is for the upcoming Spring/Summer 2008 edition, the third holiday guide for the 15th Anniversary following the original Spring/Summer 2007 edition and second Autumn/Winter 2007/08 publication.
The cover uses what is expected to be the “key visual” of the extended 15th Anniversary “The Party Continues“ season — more specifically, one of the original anniversary visuals we first revealed ourselves back in July 2006, now simply re-dressed with Tinkerbell, Mickey Mouse and a fluttering red ribbon or carpet.
And that’s it — “The party continues”. So, are Stitch Live and that little Tower they’ve been building for the past two and half years no longer opening during this season?
Casually perusing brochures in their local travel agent, the average customer has no idea whatsoever that this Spring/Summer 2008 season will, in fact, mark the official launch of — you guessed it — The Twilight Zone Tower of Terror. Which, as we must echo once again, is without doubt the biggest single addition to the resort for over 10 years, since Space Mountain: De La Terre a la Lune, infact.
Now would be a good time to dig up a little treasure from the past, then, courtesy of DLRP Magic!’s ‘Classic Brochures’ page. Long-time fans will remember the 1995 launch campaign of Space Mountain well, and the holiday brochure released in July of that year certainly didn’t disappoint — a dark and moody portrait of a rocket train being fired toward the moon, the mountain only vaguely visible as an ominous blue glow.
The holiday brochure isn’t the entirity of the campaign, of course, but it’s a good indication of where the resort’s marketing priorities will lie. The 2007 brochure covers made no mention of Crush’s Coaster or Cars Quatre Roues Rallye, two additions which would later be incredibly well-received by the public, and — would you believe it — practically no country other than France saw any promotion whatsoever for these two fairly major additions to Walt Disney Studios Park.
So, whilst The Twilight Zone Tower of Terror will be given advertising at some point (in fact, it already is in some French locations), don’t immediately expect it to be the focus of next year’s campaigns. The best idea, it seems, is to stick with what works — regardless of any €160m attractions you might be opening.
What do you think? Should they be saying “The Party Continues” or “Drop In… if you Dare!” for 2008?
— Our UK guests can order the brochure here; Everyone else, look out for our usual preview soon!
The confirmation comes not from Disneyland Resort Paris themselves but a third-party travel company, Thomas Cook. Their latest UK brochure, released just last week, continues to put the 15th Anniversary logos and promotions at the heart of its pages, despite the edition serving trip planning as far in advance as December 2008.
Brochures such as these primarily use images, logos and texts provided by Disneyland Resort Paris themselves, and so the official texts and taglines of the extended 15th Anniversary are also revealed already. With a double page dedicated to the events, the introduction reads:
15th Anniversary… Celebration Continues
Party on… the anniversary celebrations continue… Big time!
Disneyland Resort Paris is celebrating its 15th anniversary with the biggest party ever and you’re invited! It’s a celebration work celebrating even longer so they have extended it for 2008!
For French promotions the tagline is expected to use the words “En Grande!”, whilst English promotions have to settle for the rather less “grand” wording of — “The 15th Anniversary Celebration continues… big time!” The words “big time!” are to be featured throughout the texts and promotions.
Also of note is the small amount of information given for Summer 2008 — with a photo of the spectacular 15th Anniversary launch fireworks, the text reads simply “…and for our grand finale, fireworks that’ll make a great day even more magical. It’s a summer worth celebrating… big time!”. With no mention of the ‘Wishes‘ name or even photography of the show, a return for 2008 looks very unlikely. In addition to this probable change of ‘feux d’artifice’, the Summer season is slated to run longer than it has for many years, dates confirmed as 5th July to 31st August!
The official brochure for the next Spring/Summer season is due to be released as usual in around December of this year, whilst additional advertisements and promos will announce the extention online and through media such as Disney DVDs.
An official closing date of the 15th Anniversary is now no longer confirmed — it could well be that the resort will be fast approaching its 17th year when the final pieces of the 15th are removed! It looks like Disneyland Resort Paris really hit the… “big time!” with this idea.
Some items copyright Disney. This website is independent of and not supported, endorsed by or connected to Disneyland® Paris, The Walt Disney Company, Euro Disney Associés S.C.A., Disney Enterprises, Inc. or their subsidiaries and affiliates.