News Disneyland Paris Updates & Features

There’s a change at the top for Disneyland Paris today, in the form of a new Chief Financial Officer (CFO). Euro Disney S.C.A., the company behind the European resort, announced late yesterday that Mark Stead has replaced Greg Richart in the role. Mark joined Disneyland Paris in 2006 and has held the position of Vice President, Chief Accounting Officer since 2009. He previously worked with international media conglomerate Vivendi in Paris and studied at the University of Cape Town, South Africa. Appointed to CFO, he faces the unenviable challenge of helping the resort to continue working out of annual losses towards profitability in the midst of a “Eurozone crisis”, while the company fights to maintain annual investment levels — or agree one-off expenses.

Greg Richart has been appointed to The Walt Disney Company as Senior Vice President, Operations, Planning and Analysis. He had held the role of CFO since 2009, having also been promoted from Vice President, Chief Accounting Officer. He originally joined The Walt Disney Company in 2003 and moved from Burbank to Paris in 2007.

“Mark’s knowledge of Euro Disney and his remarkable contribution over the last 5 years, with his strong leadership and strategic thinking make him a natural choice for his new role” said Philippe Gas, CEO of Euro Disney S.A.S., the “gérant” or management company which leads Euro Disney S.C.A. and which is a wholly-owned subsidiary of The Walt Disney Company. “I would like to take this opportunity to thank Greg for his significant contributions to the growth and progress of Disneyland Paris’ business despite the current challenging economic environment.”

You can read the full press release here (PDF) or, if you feel like inducing a severe headache, why not check out the perplexing corporate structure behind our favourite holiday destination?

VIA Euro Disney S.C.A. (PDF)

The nations of “it’s a small world” are celebrating their end-of-year festivities again: “it’s a small world” Celebration has returned to the Fantasyland for its third year in a row. Revived with much thought and effort in 2009 after several years’ absence, the seasonal overlay brings back all its now-traditional “extras” to the classic ride. Redesigned signage, seasonal music, extra lights, special props and a vast wardrobe of unique “celebration” costumes — one for practically every animated doll in the ride — continue to make this one of the most unmissable experiences of the whole year at Disneyland Paris. Read More…

Disneyland Hotel is infamous for the signature fragrance that wafts through its hallways, but this Christmas you might spot a new scent in the lobby: gingerbread. And if you can’t smell it, you’ll certain see it — the huge new Christmas gingerbread house! Constructed on-site and piece-by-piece using real gingerbread pieces baked by the chefs of the hotel’s California Grill table service restaurant, the house is a first for Disneyland Paris, adopting a long tradition from Walt Disney World in Florida. Requiring 350 hours of work, it stands next to the hotel’s Duffy-decorated Christmas tree with a Duffy bear of its own perched atop the chimney. See below for a time-lapse video of its construction.

Over at Disney’s Grand Floridian Resort & Spa in Florida, the house measures an enormous 16 ft high and comes complete with three floors, windows and balconies in a Victorian manor style. Since the Grand Floridian and Disneyland Hotel in Paris are often considered cousins, designed in a similar period style, it’s fitting that the tradition now be shared between the two hotels. The Floridian notably served as a stand-in for its Parisian cousin during much of the pre-opening publicity for Euro Disney.

We noted at the return of “it’s a small world” Celebration in 2009 how welcome it was to see Disneyland Paris adopting more annual traditions similar to those at the American resorts. These kinds of smaller events keep the resort fresh and visitors returning throughout the year. Now, we can hopefully add the Disneyland Hotel gingerbread house to our young resort’s annual calendar!

Time-lapse video of the Gingerbread House construction follows… Read More…

From rumour to reality: Disneyland Paris has just begun trialling its very own Disney’s PhotoPass-style service for souvenir character photos. Word spread across Twitter last month that it might be happening, now low and behold @InsideDLParis has provided the very first look at one of the new cards. The “Disney’s PhotoPass” branding is conspicuously absent (and so is some of the functionality — see below) but the essence of the system is there: By handing this card to an official photographer before posing for a photo with characters, they’ll be able to “link” all your souvenir snaps into a single “account” on the resort’s computer system, meaning you can view and purchase all your photos in one go. Currently, guests have to fumble around with a separate paper ticket for every single photo. This credit card-sized slip, being less easy to lose or spoil, should also translate into more photo sales for Disney — if guests bother to check out their photos at one of the nine boutiques listed on the reverse.

Because it’s the clever online element to the American parks’ PhotoPass which appears to be missing, at least from this trial. Over the in US, guests can actually log into www.disneyphotopass.com after their visit using the details on their card, where they can then order prints or photo souvenirs at their leisure.

Quite why Paris don’t simply jump in with the same smart functionality (and branding) of the US system is a mystery, but at least this is a welcome first step to a more user-friendly (read: sales-friendly), 21st Century system for photo sales at a time when the resort’s guest spending levels remain stagnant.

VIA @InsideDLParis (Twitter)

1, 2, 3… 250,000,000! A huge milestone was celebrated at Disneyland Paris yesterday, 15th November 2011, as the resort welcomed its 250 millionth guest into the parks. That’s a quarter of a billion visitors in just 19 years, 7 months and 15 days. Yes, ok, so they’re still not able to turn a consistent net profit, but let the urban myth that Disney’s European resort has been under-attended since 1992 officially be put to rest. In the 2011 financial year, the parks set a new record of 15.6 million visitors, making the outlook for the 20th Anniversary year rosy indeed. With the usual birthday year boom, longer opening hours through the year and the premiere of Dreams, the resort may well hit the magical 16 million.

The guests in question yesterday received the honour of a celebratory ride up Main Street, U.S.A. on the Fire Truck with Disneyland Paris Ambassador Régis Alart and a photocall with Mickey, Minnie and Duffy in front of Sleeping Beauty Castle. Just like the 100 millionth visitors in 2001 and the 200 millionth visitors in 2008, they were a family of mum and dad with two photogenic young kids, but in a groundbreaking move they were Spanish, not French, and visiting for the fourth time. Euro Disney SCA’s own press release (PDF) notes that families with young children make up 66% of visitors. So, by those odds, maybe we’ll see someone from the other 34% awarded the 300 million honour in a few years?

VIA Ambassadeur Disneyland Paris (Facebook), Disneyland Paris Corporate (PDF)

Increased revenues from the Parks, Hotels and Disney Village failed to outweigh the extra investment pumped into maintaining those assets during the past year, Disneyland Paris has recorded in its Fiscal Year 2011 Results, leading to a net loss of €64 million. Though these Resort operating revenues rose by €60m to €1,275.2m, they couldn’t make up for an increase of €42.3m in direct operating costs to pull Euro Disney SCA, the operating group behind the resort, out of a net loss. As CEO Philippe Gas comments, “This past year we further invested in enhancing the overall guest experience, by introducing longer park operating hours, adding new entertainment and improving the appearance of our guest facing assets. Although these investments increase our costs, they are critical to maintain our long-term attractiveness as Europe’s number one tourist destination.”

Numbers are made to look worse, year-on-year, by the exceptional €47m sale of the land beneath the Val d’Europe shopping centre last year, which also affected Third Quarter 2011 results. Had this not taken place, rather than losing “just” €45.2m in 2010 the company would have seen a €92.2m net loss last year. Considering the heavy operational investment leading up to the 20th Anniversary and the lack of new attractions, the resort perhaps didn’t fare too badly in 2011. In fact, the figures which remain strikingly positive are those for visitor numbers. Park attendance rose to a new record of 15.6 million visitors, while hotel room occupancy grew back up to 87.1% from 85.4% last year (it was at 87.3% in 2009). Average spending per room also increased by around €10 to €219.74, no mean feat given the economic climate across Europe and continuous special offers.

But, as ever, the challenge for Disneyland Paris remains turning these strong numbers into a profit on the bottom line. €123 million in borrowings was reported to have been paid back this year, but if the resort can’t turn a profit on 15.6 million visitors, will it ever climb out of its estimated €2 billion debt? Was the heavy investment in refurbishments this year a one-off, or just the level of rolling investment the resort should be putting into its parks and resort all the time? And if visitor numbers rise again for the 20th Anniversary, will that translate into a profit, or will grand plans for the new nighttime spectacular (etc) — and the longer opening hours required to present it — outweigh the gains yet again?

Speaking of which, the report finally confirms: “In April 2012, Disneyland Paris will launch the celebrations of its 20th Anniversary. A number of brand new experiences await guests, including Dreams, a night-time show with classic Disney storytelling and the latest technical special effects.”

Perhaps the greatest special effect Dreams can pull next year is that, come November, Euro Disney SCA inches into a profit. That’ll take more than faith, trust and pixie dust.

FULL REPORT Euro Disney SCA Fiscal Year 2011 Results (PDF)

After a 5-year relationship between 2002 and 2007, during which time the company sponsored Moteurs… Action! Stunt Show Spectacular, German car manufacturer Opel has returned to Disneyland Paris as its official vehicle partner. There’s no comment yet whether the General Motors subsidiary could return to sponsor the Backlot stunt show, but it will certainly make its presence known across the resort — if only for backstage Cast Members. As part of the two-year agreement announced on 7th November, Opel France will replace the resort’s entire fleet of cars with brand new, more environmentally-friendly models such as the Opel Movano, Opel Vivaro and Opel Combo. One vehicle whose presence won’t be felt quite so much is the striking all-electric Opel Ampera (the European version of the Chevrolet Volt), a fleet of which Disneyland Paris will take delivery of for backstage duties in January 2012 — one of the first companies in Europe to do so. The entire fleet will also be fitted with Opel’s latest CO² reduction technologies “ecoFLEX”and “Start/Stop”.

The resort’s previous vehicle partner, Ford, ended its three-year partnership in early 2010. During that time it was the official sponsor of Autopia, helping some new investment at the Discoveryland attraction with a new marquee and photo location. Since Opel has only signed for two years, a sponsorship of either motor-based attraction seems unlikely. Now, Disneyland Paris will ironically be replacing its fleet of backstage support vehicles with electric cars while this “highway of the future” continues to belch out petrol fumes. Only Hong Kong Disneyland currently operates electric cars on the attraction.

VIA Disneyland Paris Corporate (PDF)

Besides spots of Central Plaza being quietly torn up for that nighttime spectacular, the impending 20th Anniversary isn’t quite bringing us the fever of construction we might have hoped for in the parks. Nevertheless, there is one new attraction on which construction has been ongoing for a couple of months already: the Magician Mickey meet ‘n’ greet we revealed back in July. To be based at Fantasy Festival Stage, the indoor theatre below the railroad station at the back of Fantasyland, work for the permanent meet ‘n’ greet location has already seen the old seating removed inside. Now, construction walls have surrounded the entire building, including a sizeable area at the front entrance.

With a similarly lavish style of the Princess Pavilion which opened last month, Mickey’s new dedicated home in the park will take much of the inspiration from the “Backstage Magic with Mickey Mouse” meet ‘n’ greet at Town Square Theatre in Magic Kingdom, Florida. One of the big selling points of that location is that, for the first time, guests can pick up a Fastpass time slot to meet the mouse, saving the kind of 120-minute queues normally associated with popular characters. Though the attractions will be closely related, there’s no word on that same service being available in Paris just yet.

For an experience like a character meet ‘n’ greet, couldn’t it even make sense for the whole operation to the Fastpass-based, with everyone required to pick up a ticket? What do you think?

VIA @InsideDLParis (Twitter)