For the first time in years, Disneyland Park didn’t make its Summer season a clean sweep of 11pm closures right through from July to August. For the week of 24th – 30th August 2009, guests would hear the park closing announcements at 10pm, instead.
The real turn of events were hardly dissimilar to every other week of the season, however, as anyone who has following the resort’s hugely unpopular “limited attraction hours” programme this Summer will know. Several of the smaller attractions still opened late and closed early, at the same hours. And, rather than performing at 22:25, Disney’s Fantillusion rolled out just 25 minutes earlier, bang on the advertised closing time of 10pm, with The Enchanted Fireworks following soon after at around 22:35.
But perhaps sensing that these slightly earlier showtimes would give visitors less time to browse the park’s boutiques beforehand, a popular old trick was pulled out again — late night store openings.
As advertised at each and every entrance turnstile, and at many of the shops in question, the stores of Main Street, U.S.A. along with Constellations and Thunder Mesa Mercantile Building, near the entrances of Discoveryland and Frontierland respectively, kept their doors open until gone 11pm. Such a tactic has been used many times before, such as during busy Halloween and Christmas periods when the park’s high attendance contrasts with shorter hours.
Even better, if you’d happened to do a little shopping earlier in the evening, a brand new ploy would be handed right to you — a voucher for 15% off your next purchase totalling €30 euros or more that same night, after 9.30pm. The ticket was printed automatically along with all receipts.
This is the very first time that Disneyland Paris have offered such merchandise discounts to the general public, coming after tests earlier this year saw the resort’s new tills (now identical at every single payment location) printing out vouchers for free hot drinks at various counter service locations.
At a time when the resort is reporting much lower guest spending, late-night shopping and a hefty 15% discount was a pleasingly pro-active way to keep the tills ringing.
Pictures: DLRP Today.com