Though the 15th Anniversary was certainly well-stocked with general advertising visuals, a couple of good logos and a preview image for Disney’s Once Upon a Dream Parade, it never saw anything like this. Indeed, that huge new Disneyland Park parade itself has still never been granted its own official logo.
Benefiting from what seems to be much-improved preparation — at least in the marketing stakes — for the upcoming Mickey’s Magical Party year-long celebration, its’ new Walt Disney Studios Park rival has been far luckier.
For a start, Disney’s Stars ‘n’ Cars has its very own logo —
And rather nice it is too, don’t you think? Similar — but not too similar — to the logo of Pixar’s ‘Cars’, which would have been easy to lazily duplicate.
Features of the new party are still in there, however, with a balloon replacing the apostrophe in “Disney’s” and the head of Mickey Mouse himself in the middle of the chrome-and-red emblem.
Even more impressive for this new parade/event, though perhaps pushing it on the “realism” front a little too much, is the brand new key visual —
The poster-style image depicts the cars of Mickey & Friends, Snow White, Aladdin, Mulan, Lilo & Stitch, Monsters Inc. and Toy Story driving along a palm-lined boulevard, a beautiful pink-purple sky and fireworks above them. Even Tinker Bell flies overhead, with the Earffel Tower in the background.
We all know the park’s Hollywood Boulevard is rather beautiful, but it’s lucky these visuals are only for imaginative illustration purposes. And that becomes even more true when you look at these exclusive landscape versions we’ve got to share —
The panorama above was the first to be released, using the same background as the portrait key visual above but adding The Little Mermaid, Chip ‘n’ Dale, Mary Poppins (twice!) and the now-cancelled Cruella De Vil car.
The second, and apparently final, version of the landscape advertising image loses the duplicate Poppins and instead brings to the front the planned Chip ‘n’ Dale overlay of the red toon car that, as you may have read yesterday, also looks to have been cancelled —
Again, not quite an accurate depiction of the new event.
But, zooming into the visual, fans can at least take a sneaky closer look at that planned Cruella De Vil car which apparently won’t make it off the drawing board. Behind the demon fashionista we see a whole car-load of dalmatian puppies and suitcases —
Rumours were mixed about whether this would be an overlay of the Disney Villains car coming from Florida or if it could actually be the car you see in the visual itself — the actual 102 Dalmatians car that sits inside the entrance to Studio Tram Tour.
The animation-themed overlay of the long-running toon car, on the other hand, features Chip ‘n’ Dale sitting with paint brushes, pencils, an easel and rolls of paper —
— Find a new preview guide all about Disney’s Stars ‘n’ Cars here.
Logos & visuals © Disney.