The red carpet of the 15th Anniversary was first rolled out to the public way back in February 2007, bursting onto the screen with that exciting website teaser and eventually the full Disneyland15.com itself, before making it onto the screens of millions across Europe with the resort’s largest television advertising campaign yet back in March.
For the grand launch events of the anniversary, we saw it rolled out in real life for Miley Cyrus and various VIP guests, whilst stunning print advertisements filled magazine pages, billboards and even tour buses. The whole idea was a huge success, a far cry from the poorly conceived campaigns of Walt Disney Studios Park and The Legend Of The Lion King in years gone by.
Since the launch, the red carpet has continued to roll through each and every 15th Anniversary campaign, big and small, giving the treat of some cleverly themed carpets for Cars, Crush’s Coaster and more recently, Halloween.
Where will it end? The elevator doors of The Twilight Zone Tower of Terror might be a natural fit…
However, we shoudn’t get ahead of ourselves. As announced last week, Disney’s Christmas Season is most certainly back for a fifteenth season this November, joining together the best of Christmas past and the best of the anniversary, plus some extra presents (eg. the Roundup) thrown in.
Despite Christmas seasons rarely being given the gift of expensive advertisements or clever promotions in the past (case in point: last year’s ‘key visual’), this newfound confidence in the power of the 15th campaigns thus far brings an exciting new textile-floor-covering-based chapter for us to stare wondrously upon…
Without gushing too much, it’s certainly another great addition to the collection, don’t you think?
The two new promotional posters, a portrait and landscape version of the same design, see the red carpet stretching upwards into Sleeping Beauty Castle decorated both with its glittering ice palace Christmas lights and the character candles of the 15th Anniversary. The characters peering out from Christmas trees along the carpet could be the most interesting detail here, however…
Beyond Mickey, Minnie, Chip and Dale in their Enchanted Fairytale Ceremony (now ‘Bougillumination Enchantée‘) costumes, aside from the classic Toy Soldiers making an unusual advertising appearance and ignoring Goofy in his popular Goofy Claus outfit… do you see them?
The two visuals feature a couple of Disney-ised reindeer, standing on their “rear” legs and looking ready to meet and greet their festive park guests. What should we expect of them, new guests for the ‘Dreams of Christmas’ float? Extra characters for Frontierland‘s new Christmas Village? Or perhaps, simply stand-in extras for this promotion, drafted in from the North Pole?
So, if you’re planning on actually visiting the resort this Christmas rather than drooling over the standout effort from the resort’s marketing department above… don’t forget a carrot or two, just in case.
All promotional images © Disney.