Saturday, 28th February 2009

Breakdance battle of Mickey Mouse, aged 80

Despite his disadvantages, Mickey Mouse stormed to victory when a guest challenged him to a breakdance battle in Main Street, U.S.A. at Disneyland Resort Paris recently. Don’t believe us? The evidence is online for all to see!

Take a look:

Amazing skills for an 80-year old mouse in smart dress, right?

Now, it goes without saying this kind of thing doesn’t happen every day at Disneyland Park. In fact, it’s probably the first time Mickey Mouse has ever danced like this in his long life — but it’s all for a good cause. The video isn’t shot by chance by an amateur, and the battle wasn’t started by accident.

This bizarre display you’ve just seen is actually a viral video produced by (or for) Disneyland Resort Paris themselves, a video created with the intention of it causing a stir on websites like YouTube and ultimately providing the resort with inadvertent advertising and word of mouth without people feeling like they’re watching a marketing creation.

So far, it seems to be a big success — the video has already had over 20,000 hits in just two days! As a concept it is also far stronger than the resort’s previous attempt at viral marketing, which saw a dog elongated by stepping into The Twilight Zone Tower of Terror, since it links in well with the strong theme of dance throughout the Mickey’s Magical Party events.

Just don’t expect to see the Mouse giving this kind of display on your next visit…

Thursday, 19th February 2009

Lampposts of Main Street prepare to Party

Will Disneyland Park be decorated for Mickey’s Magical Party? You bet it will. Though perhaps not as strongly as for the 15th Anniversary, you can expect to spot the year-long celebration even when none of its three Disneyland Park events are happening.

The first item on the (small, it should be said) list of decorations is a new look for Main Street’s “seasonal” giant white lampposts. “Seasonal” because they were first introduced as the Princess chandeliers for Christmas 2005, before being converted to hold the large, blue, LED-encrusted Lumière banners we’ve enjoyed for two whole years of the 15th Anniversary

Main Street USA decorations

…And the resort’s Entertainment department doesn’t plan on retiring them any time soon.

From late next month, expect to see Main Street, U.S.A. lined by lampposts transformed into a whole new style, covered with bright, multi-coloured streamers (similar to those seen at the American parks), topped with yellow “Mickey Mouse” shapes and holding blue circles showing an image of not only Mickey, but Donald, Goofy and Pluto too.

Retlaw on Disney Central Plaza forum managed to capture the first photo of the first “test” lamppost to be converted, hiding behind a backstage hedge:

Main Street USA decorations

The design is… eclectic, shall we say, and certainly far more modern than the classically-styled 15th Anniversary banners. The bright mixture of colours and the overall design of the streamers wrapped around the white poles closely resembles designs seen at the entrances of Disneyland in California and Magic Kingdom in Florida for their various celebrations over recent years, a sign that perhaps Paris has been swayed into following suit (by a “suit”) — or that our resort’s Entertainment team merely saw and liked the design.

As DLRP Times blog reported in January, the old 15th Anniversary banners have already all but disappeared:

Main Street USA decorations

If you’d been planning to join the advertised “finale” of the 15th Anniversary this Winter, you’d miss both the regular Candleabration and the beautiful illuminated decorations.

With all the lampposts now backstage being prepared for the Party, it’s a chance to enjoy a brief spell of Main Street, U.S.A. as it was originally designed by the Imagineers (remember them?). Expect the bright colours of the party to begin arriving in the second half of March, ready for the 28th March 2009 press events.

Photos as credited.

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