Tuesday, 16th September 2014

Tom Wolber takes the helm at Disneyland Paris as Philippe Gas heads for Shanghai

Tom Wolber takes the helm at Disneyland Paris as Philippe Gas heads for Shanghai

CEO, president, head honcho — however you say it, Disneyland Paris has a new guy in charge as of yesterday, 15th September 2014. Tom Wolber has begun his role as Président of Euro Disney S.A.S., with outgoing chief Philippe Gas heading for Shanghai Disney Resort as its first General Manager, a sure sign of Disney’s satisfaction with his tenure here.

Tom is in fact making a return to Paris, having been a part of the Grand Opening team in 1992. Since then, he has held leadership positions at Disney Cruise Line, Disney Vacation Club and Walt Disney World Resort in Florida, most recently overseeing Orlando’s 28 resort hotels and transportation network. Tom is German and speaks 4 languages: French, Dutch, English and German.

It may be notable that Euro Disney badges Wolber as having overseen a number of expansion projections including the Disney Dream and Disney Fantasy cruise ships and the masterplan for Disney Springs, the revitalisation of Florida’s Downtown Disney. He arrives in Paris at a time of fevered rumour for expansion and revitalisation of our own resort, including attractions such as Star Tours 2, expansion of Walt Disney Studios Park and continued growth of Disney Village.

Departing president Philippe Gas will without doubt be remembered as one of the resort’s most successful and charismatic CEOs. Arriving in September 2008 just as the global economic downturn bit and 15th Anniversary expansions such as The Twilight Zone Tower of Terror dried up, he took on a resort that was still all too often unreliable and erratic in the level of “Disney quality” it provided.

Ratatouille: The Adventure Grand Opening Dedication Ceremony at Disneyland Paris

Six years later, the list of good decisions is so long as to be impossible to collate and attribute, but it certainly began in April 2009 with the renaming of Disneyland Resort Paris back to a strong and simple Disneyland Paris. The opening of the three lower-spec Toy Story Playland attractions in 2010 may have divided opinion, and gone almost unnoticed to the public, but this summer’s grand Ratatouille: The Adventure unveiling proved a pivotal point for the resort and its second gate, expertly led from planning to construction to opening. Meanwhile, the 20th Anniversary of 2012 provided a landmark with Disney Dreams! — both its stunning quality and the adjoining extension of Disneyland Park operating hours continuing to equalise Paris with its international cousins.

Two new websites, new apps, new technology such as PhotoPass+ and the rollout of free wi-fi leaves plenty left to achieve, but huge ground gained. Better understanding of and communication with the fan community has been an icing on the cake, including better merchandise such as The Art of Disney on Demand and more one-off events like the 50th Anniversary of “it’s a small world”.

An enormous campaign of “cleaning the decks” with endless and huge refurbishment in almost every corner of the resort has coincided with a quiet plotting of future courses — the Villages Nature, Disney’s own hotel expansion, Disney Village improvements and plenty rumoured for the parks. The horizon feels ever bigger, if not any closer.

What’s needed now from a new president is to actually, at last, see those plans through. Countless times, grand visions have been drawn up for Disneyland Paris and its parks only to fall by the wayside. If Philippe Gas’ reign was about steadying the waters and getting the ship up to standard, let’s hope Tom Wolber can finally let this resort set sail.

Bring us that horizon, Tom.

• Press release 15/09/2014: Tom Wolber to assume leadership at Euro Disney (PDF)
• Press release 1/08/2014: Philippe Gas named General Manager of Shanghai Disney Resort, Tom Wolber, from Walt Disney World Resort, replacing him at Euro Disney (PDF)

Below: Official corporate video introducing Tom Wolber Read More…

Saturday, 19th November 2011

Disneyland Hotel brings the Grand Floridian Christmas gingerbread house tradition to Paris

Disneyland Hotel is infamous for the signature fragrance that wafts through its hallways, but this Christmas you might spot a new scent in the lobby: gingerbread. And if you can’t smell it, you’ll certain see it — the huge new Christmas gingerbread house! Constructed on-site and piece-by-piece using real gingerbread pieces baked by the chefs of the hotel’s California Grill table service restaurant, the house is a first for Disneyland Paris, adopting a long tradition from Walt Disney World in Florida. Requiring 350 hours of work, it stands next to the hotel’s Duffy-decorated Christmas tree with a Duffy bear of its own perched atop the chimney. See below for a time-lapse video of its construction.

Over at Disney’s Grand Floridian Resort & Spa in Florida, the house measures an enormous 16 ft high and comes complete with three floors, windows and balconies in a Victorian manor style. Since the Grand Floridian and Disneyland Hotel in Paris are often considered cousins, designed in a similar period style, it’s fitting that the tradition now be shared between the two hotels. The Floridian notably served as a stand-in for its Parisian cousin during much of the pre-opening publicity for Euro Disney.

We noted at the return of “it’s a small world” Celebration in 2009 how welcome it was to see Disneyland Paris adopting more annual traditions similar to those at the American resorts. These kinds of smaller events keep the resort fresh and visitors returning throughout the year. Now, we can hopefully add the Disneyland Hotel gingerbread house to our young resort’s annual calendar!

Time-lapse video of the Gingerbread House construction follows… Read More…

Wednesday, 21st September 2011

AVATAR-themed lands for Disney Parks – well, that certainly came out of the blue

Things you didn’t expect to read this week: AVATAR Coming To Disney Parks. Be it from frustration at the continuing success of Universal’s Wizarding World of Harry Potter or disappointment with a string of its own wannabe-epics from Dinosaur to Narnia to Prince of Persia, Disney has resorted to jumping in with James Cameron and Twentieth Century Fox to bring their $2.7bn blockbuster to its parks. Disney’s Animal Kingdom at Walt Disney World in Florida will be home to the first Avatar-themed land, with construction beginning in 2013 for an opening in 2015; conveniently in line with the release of Avatar 2 and Avatar 3 in December 2014 and 2015 respectively.

James and his producing partner Jon Landau and their team at Lightstorm Entertainment will serve as creative consultants on the project and will work side-by-side with our Walt Disney Imagineers as we dream up experiences that will take our guests deep into worlds of AVATAR like never before. There are also two sequels to the record setting first film in the works, which will offer more fascinating stories, characters and locations to explore in the AVATAR universe. Disney’s Animal Kingdom at Walt Disney World Resort is planned as the site of the first AVATAR-themed land with construction expected to begin by 2013.

The land will likely take the spot previously reserved for Beastlie Kingdomme, a long-planned mythological section of the Florida park, and some fans will be anxious at the thought of a mega-bucks movie franchise muscling in on the refreshingly pure landscapes of Joe Rohde‘s Animal Kingdom. Parks and Resorts chairman Tom Staggs announced the attractions, eateries and shops of the land “will be fully formed and highly themed around the worlds of Avatar,” while Cameron stands to receive receive royalties based on merchandise, food and beverage sales.

Why this deserves note here, besides it being the biggest “What the..?” announcement for Disney Parks in years, is precisely because of that terminology: Disney Parks. Their official blog is so gushing in its excitement for “Disney Parks” having secured the franchise that the construction announcement for the Animal Kingdom land comes almost as a footnote. It makes pains to note this will be the “first” Avatar-themed land… so where will the second be? “The company said it plans to add ‘Avatar’-themed lands to other parks but provided no further details,” reports the OC Register. “We don’t have plans or speculation to announce,” Bob Iger said.

We’ll speculate for you then, Bob. However, narrowing down those “other parks” doesn’t leave you with many options, depending on where or how you think Avatar might fit within the existing Disney lands. For Tokyo, DisneySea would be the strongest possibility. For California, perhaps something indoor in Tomorrowland at a push. For Shanghai or Hong Kong, well, anything goes. And for Paris… Walt Disney Studios Park could be crying out a for a big-name franchise within its gates, something other-worldly to sit beyond an extended Hollywood Boulevard, but with money so tight and such a backlog of future projects already stacked up, would Disneyland Paris ever consider spending millions of Euros it doesn’t have on a non-Disney property? Maybe by the time Avatar 6 hits screens…

VIA Disney Parks Blog, The OC Register

Thursday, 7th July 2011

Walt Disney World’s Meg Crofton to oversee Disneyland Paris in parks management shakeup

Meg Crofton Walt Disney Parks and Resorts

Eighteen months into his role as chairman of Walt Disney Parks and Resorts, Tom Staggs has announced a big reorganisation for the department that appears to bring Disneyland Paris more tightly under Disney’s managerial wing. The former President of Worldwide Operations position has been eliminated following the retirement of Al Weiss; in its place a new expanded role for Walt Disney World President Meg Crofton, pictured above, who will now not only oversee the resort and four parks in Florida but serve in a new position as President of Operations in the US and France. Reporting to Meg will be George Kalogridis of Disneyland Resort in Anaheim, California (and previously chief operating officer in Paris) and our own Philippe Gas of Euro Disney SCA, the group which operates Disneyland Paris. Meanwhile, previous Euro Disney CEO Karl Holz will add Disney Vacation Club to his current role overseeing Disney Cruise Line and Adventures by Disney.

In a memo sent on Tuesday Tom Staggs writes,

“Meg’s strong leadership abilities and broad experience make her the perfect person to lead resort operations in our established markets in the United States and Europe. Meg will report directly to me and become a member of my executive committee, allowing us to continue the great work of sharing best practices and leveraging our operational expertise across our properties. Meg understands and respects the unique heritage and characteristics of each of our theme park resort locations, which gives me great confidence in her ability to fulfill this role while preserving and enhancing what makes each of our properties so special in their own right.”

Whilst crossovers between Disneyland Paris and the American resorts have been noticeably increasing in recent years (the UK even had a joint Paris/Florida TV campaign earlier this year), this appears to be the firmest move yet in bringing their trans-Atlantic management closer. In fact, the Orlando Sentinel reports that it is all part of an initiative known as “One Disney”, which has been seeking to merge functions and responsibilities between resorts. What do you think — Is it a good thing for Disneyland Paris to be brought closer to the American resorts? And is Meg the right person to do it?

VIA The Disney Blog, Progress City, U.S.A.

Wednesday, 16th February 2011

“Magic begins the moment you tell them” joint Paris, Florida campaign hits British TV

Here it is, the joint advertising campaign for both Disneyland Paris and Walt Disney World Resort in Florida we teased a couple of weeks ago. The spots, almost entirely consisting of user-generated videos, launched on TV networks in the UK on Sunday and will run for two weeks, until 27th February. Coming in 20 and 40-second editions, they show real children being told they’re off to Disneyland (or Disney World) as their parents watch — and film — on, hoping for a reaction that might just make the Disney cut.

The ads have already run in some high-profile slots, including two in a single break during last night’s primetime broadcast of The BRIT Awards on ITV1. Curiously, the “2 destinations, one single emotion” tagline has been dropped, with only the two resort logos and a new web address — www.disneyparks.co.uk — offered instead. For the UK market at least, the commercials could show the start of a new, more joined-up approach to marketing the two Disney resorts, which could particularly help Disneyland Paris as it is often publicly perceived as a much lesser destination.

Once this campaign ends, similar ads will start up again from 1st March all the way into April, focusing specifically on Disneyland Paris and the Disney Magical Moments Festival. Such a heavy advertising spend, also including TV on demand platforms, print advertisements and outdoor poster boards, could be an attempt to address the falling visitors from the UK continually reported in Euro Disney SCA’s financial results.

VIA Disneyland Paris (YouTube)

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