Thursday, 25th September 2014

Disneyland Paris launches brand new official website in line with American Disney resorts

Disneyland Paris launches brand new official website fully in line with American resorts

The oft-criticised official Disneyland Paris website has seen a complete relaunch of its UK edition today, bringing it in line with the websites for its American cousins in perhaps the biggest update yet both visually and technically. (more…)

Monday, 7th July 2014

Imagineers talk Ratatouille in new ‘making of’, construction and timelapse videos

With the public opening date now just days away, Disneyland Paris is teasing Ratatouille: L’Aventure Totalement Toquée de Rémy in another new “Making Of” video, filled with backstage construction shots and Imagineer soundbites.

Almost every detail of the land, attraction and restaurant may have been revealed during the Grand Opening Preview, but this video gives a deeper look into the work that went into creating it. An impressive list of creators talk about the project: Tom Fitzgerald, Liz Gazzano, Laurent Cayuela, Beth Clapperton, Bjorn Heerwagen and even composer Michael Giacchino.

“There are two main characters of the attraction: there’s Rémy, the rat and the little chef, and there is Paris, the lovely city” — Liz Gazzano, Executive Producer, Theme Parks, Pixar Animation Studios

“All the sets are big, so all of the imperfections one sees when one is very small we exaggerated”  — Beth Clapperton, Art Director, Euro Disneyland Imagineering

“The music is in touch with the story every step of the way, and that’s what’s really fun about the ride – it really is a lot like the film as far as the story goes. You start off really beautiful – and here’s what I’m dreaming, here’s what a I want – then you get dumped into an environment in which, it could give you what you want – but you’re gonna have to fight for it to get it” — Michael Giacchino, Music Composer, Ratatouille film & attraction

It’s still refreshing to see Disneyland Paris letting the creators of a project talk about it like this, something only really begun recently with Disney Dreams!. Even with sanitised soundbites it often provides the best form of promotion.

• Previously — First Ratatouille interior scenes, props, Ratmobiles revealed in new teaser video

In fact, with such a big E-Ticket, they could have been producing separate featurettes covering each aspect of the attraction, such as the musical score, teasing things over weeks and months, rather than this single 2-minute video a few days before opening.

Still, there’s great footage of the Ratmobiles “waltzing” into the unload station, something it seems impossible to get bored of seeing, so let’s not complain too much.

Want to see more? You’re in luck. Much of the construction footage comes from a longer 6 minute package of “b-roll” shared in full on our YouTube. Watch it all here:

Meanwhile for an overview of the whole construction project, they didn’t forget the traditional Disney timelapse. From a camera positioned steadily atop Toy Soldiers Parachute Drop (unlike the many fans trying to get construction photos from the ride below), this footage covers roughly two years from 2012 to 2014.

The original version lasted only 30 seconds, so here it is slowed down to a more leisurely 2 minutes 30, giving a better look at La Place de Rémy taking shape:

Subscribe to our YouTube channel for more Ratatouille: The Adventure videos

Visit our Ratatouille: The Adventure pages for more about the new attraction

Monday, 16th June 2014

Watch – Ratatouille: The Adventure TV spot launches with thrilling Ratmobile ride

Here we go — Disneyland Paris launched the official Ratatouille: The Adventure TV spot today online and on television, taking viewers on a simulated 30 second Ratmobile ride through the new attraction. Watch the French version for the first time above now.

Focusing purely on the ride experience of Ratatouille: L’Aventure Totalement Toquée de Rémy, without mention of the land or Bistrot Chez Rémy, the commercial does a fine job of quickly and simply conveying the concept and scale of the attraction – big and small.

Beginning in a live-action Gusteau’s restaurant dining room, we see Rémy invite a family into his world by shrinking them into the Ratmobile. The trackless ride vehicle then careens around the kitchens, encountering several known obstacles and story points from the actual ride such as the serving trolley and a fiery oven. Though relatively faithful to what’s expected of the final experience, it’s worth noting all the footage is simulated and not real ride footage.

Ratatouille: The Adventure Disneyland Paris ride TV spot commercial advert
Ratatouille: The Adventure Disneyland Paris ride TV spot commercial advertRatatouille: The Adventure Disneyland Paris ride TV spot commercial advert
Ratatouille: The Adventure Disneyland Paris ride TV spot commercial advertRatatouille: The Adventure Disneyland Paris ride TV spot commercial advert
Ratatouille: The Adventure Disneyland Paris ride TV spot commercial advertRatatouille: The Adventure Disneyland Paris ride TV spot commercial advert
Ratatouille: The Adventure Disneyland Paris ride TV spot commercial advert
Ratatouille: The Adventure Disneyland Paris ride TV spot commercial advertRatatouille: The Adventure Disneyland Paris ride TV spot commercial advert

Being an advert, it of course takes numerous liberties both with the storyline of Ratatouille and the ride itself — there are no 3D glasses to be seen, for a start.

But from start to finish, this is without doubt one of the most polished and effective TV spots Disneyland Paris has produced in its history.

It’s also refreshing to see that the commercial doesn’t — as yet — finish with any promotional discount offer. Et voilà: an investment like Ratatouille: The Adventure sells itself.

• Discover Ratatouille: The Adventure on the DLP Guide mini-site!

Saturday, 14th June 2014

Disneyland Paris launches official online Ratatouille: The Adventure mini-site

Ratatouille: The Adventure official Disneyland Paris mini-site website ride attraction

An official online mini-site promoting Ratatouille: The Adventure can now be found within the Disneyland Paris website, offering a peek at the attraction, an online Rat Booth and a competition to win “complètement toqués” prizes.

The pages don’t reveal anything new to us Ratatouille connoisseurs, but they’re fun to explore with a clever 3D navigation system — like Google Street View for rats! — around the floors of Gusteau’s famous kitchen.

Explore the website for yourself here

At the time of writing, only the French version can be accessed, but a UK edition should also be available shortly at www.ratatouille-attraction.disneylandparis.co.uk and other local versions will no doubt follow.

This sudden flurry of promotional activity comes as the resort prepares to launch the official TV spot for the attraction on this coming Monday, 16th June.

Featuring a family being shrunk down into a Ratmobile from their table at a fancy restaurant, the commercial will premiere on the official Disneyland Paris YouTube channel and be available to watch here on DLP Today too. Having seen a preview, it’s a relief to say that for once, given the patchy history of Disneyland Paris TV adverts, it does a fantastic job at communicating both the concept and scale of the ride, big and small…

Saturday, 14th June 2014

Be Ratatouilled: ‘Rat Booth’ app makes you a rat before you even reach Place de Rémy

Disneyland Paris Rat Booth app, Ratatouille: The Adventure

Disneyland Paris has launched one of the first elements of its Ratatouille: The Adventure advertising campaign with a new “Rat Booth” app designed to turn you into a rat using your phone or portable device’s camera and a range of customisable options.

Available for iOS and Android devices, the app utilises augmented reality to map a rat’s face onto your own. As you look up and down, grin or frown, blink or gaze in wide-eyed wonderment, your Rémy-alike does exactly the same.

You can personalise your RatBooth rodent with a range of fun “accessories” borrowed from humans, and take a photo or even a video of its movements.

Disneyland Paris Rat Booth app, Ratatouille: The Adventure" width="640" height="427" /></a></p>
Disneyland Paris Rat Booth app, Ratatouille: The AdventureDisneyland Paris Rat Booth app, Ratatouille: The Adventure
Disneyland Paris Rat Booth app, Ratatouille: The AdventureDisneyland Paris Rat Booth app, Ratatouille: The Adventure

The app features numerous mentions of the new attraction Ratatouille: L’Aventure Totalement Toquée de Rémy, including on the splash screen and after taking a photo.

A link to “discover the attraction” leads to www.ratatouille-attraction.disneylandparis.co.uk, revealing the location of the promotional website, although this link was inactive at the time of writing. A guess at the French address, www.ratatouille-attraction.disneylandparis.fr, reveals the new mini-site in all its glory, including an online Rat Booth.

• For Apple devices, the 66.3 MB App Store download requires iOS 7.0 or later, while the 44 MB Google Play download requires Android 4.1 and up.

Discover more about Ratatouille: The Adventure on the DLP Guide mini-site

Wednesday, 16th April 2014

First Ratatouille interior scenes, props, Ratmobiles revealed in new teaser video

Ratatouille Disneyland Paris teaser preview video

Beyond the all-important date (10th July if you haven’t managed to catch it yet), Disneyland Paris more than exceeded anticipation for yesterday’s rumoured Ratatouille: The Adventure announcement by including a little video teaser alongside. Well, perhaps “little” isn’t the word.

Because despite running to just 1 minute 3 seconds, for the first time ever the video reveals a number of glimpses inside the huge new Ratatouille showbuilding, allowing a look at the attraction’s physical scenery, giant props and even trackless ride vehicles. The emphasis being on giant: everything is giant.

Tom Fitzgerald, Creative Executive at Walt Disney Imagineering, and Roger Gould, Creative Director Theme Parks at Pixar Animation Studios, lead the commentary to enthuse about Ratatouille: L’Aventure Totalement Toquée de Rémy, as Tom names it, with a smile.

After seeing the huge Gusteau’s restaurant sign being lifted into place atop the building, we get a series of blink-and-you’ll-miss-em peeks inside the ride’s actual show scenes. There’s the rooftops of Paris load unload area with giant chimney pots, the cold storage with a giant fish, and the dining room with giant trolly wheels.

Towards the end, we even see a real, finished “Ratmobile” ride vehicle for the first time ever. And just to add extra intrigue, perhaps, it’s brown, not grey/blue.

There’s spoilers aplenty, of course — but don’t forget that the physical scenery and props we see here are just the “base layer” of this trackless, 3D projection-filled dark ride. It won’t look like this when you’re riding through it, with 3D glasses plus finished lighting and animation, so there’s a lot left unseen and a lot that will only ever be possible to see in person.

Watch the video now, then scroll down for 23 screencaps and extra commentary(more…)

Tuesday, 15th April 2014

Confirmed: Spider-Man to make first Disney park appearance at Walt Disney Studios Paris

Andrew Garfield, Emma Stone, Spider-Man, Walt Disney Studios Park, Disneyland Paris

In a world first for Disney Parks, Disneyland Paris confirmed on Friday that Walt Disney Studios Park will soon welcome Spider-Man to an exclusive meet and greet location in Backlot.

This followed a day exciting enough to set the spidey senses tingling in the park itself, when Andrew Garfield and Emma Stone, stars of The Amazing Spider-Man, paid an impromptu promotional visit for the film’s imminent sequel.

Andrew Garfield, Emma Stone, Spider-Man, Walt Disney Studios Park, Disneyland Paris20140415_spiderman_5

Giving Walt Disney Studios Park a rare air of real “Hollywood” excitement, the pair, who star as Peter Parker (Spider-Man) and Gwen Stacy, conducted interviews in a red carpet event on Hollywood Boulevard.

Garfield later posed with Disney Voluntears and children from French organisation SESSAD inside Disney Blockbuster Cafe, just metres from where the Marvel meet ‘n’ greet tie-in is taking shape at the back of the park.

Andrew Garfield Spider-Man at Walt Disney Studios Park, Disneyland Paris

• Previously — Spider-Man photo location rumoured for Backlot in Walt Disney Studios Park

As reported previously, the new photo location will be housed within the disused side room of the restaurant. Disneyland Paris was typically vague in its announcement, stating on Twitter:

Very soon, Walt Disney Studios Park will be even more exciting with the opportunity for our guests to meet #SpiderMan himself !

And on Facebook:

It’s a first! Spider-Man is coming to pay us all a visit in Walt Disney Studios Park! Just a few more days and we’ll be sharing some truly epic moments with Spider-Man himself.

No dates were officially given, with only InsideDLParis reporting Spider-Man will meet guests from 19th April to 14th July 2014, a disappointingly short stay for the superhero.

Surprisingly, the tie-in appears to be taking place with the full support of Sony Pictures as part of a promotional deal with Disneyland Paris, proved not least by the appearance of the principal actors at the park. While The Walt Disney Company owns Marvel outright and has embarked on a new Spider-Man TV series, Sony Pictures continues to own the feature film rights.

Spider-Man at Walt Disney Studios Park, Disneyland Paris

Perhaps it’s due to this promotional aspect with the new film that Spider-Man apparently won’t be staying longer. Could Disneyland Paris extend his stay with their own money if he proves popular? Backlot needs permanent fixes, not temporary tie-ins, and making this unpopular land the permanent home of Marvel superheroes is without doubt the perfect fix.

For now, this new meet ‘n’ greet will be a tiny but welcome taste of what could be

Update — An official press release confirms the 19th April to 14th July dates and suggests that visitors “will be able to go home with their photo on the front page of the Daily Bugle”, the New York newspaper renowned for publishing photos of Spider-Man. Is that press release bumph or a hint at a fun souvenir photo design? Not long to find out.

Video featuring Andrew Garfield and Emma Stone at Walt Disney Studios Park follows… (more…)

Tuesday, 1st April 2014

Video: Show Director Christophe Leclercq introduces ‘Swing into Spring’ (at last)

Swing into Spring Disneyland Paris season festival concept art

You’ve less than four days to get to Disneyland Paris for the opening of ‘Swing into Spring’, the almost mythical Spring Festival which now at last has been given its official English title, dates and some welcome publicity by the resort.

Released today is a new video featuring Show Director Christophe Leclercq, introducing the season of springtime decorations and entertainment. If not revealing any new details of the much-speculated festival, Christophe confirms again some important details, such as the main event featuring no less than 90 dancers, 22 musicians and a quite startling 33 characters, taking place “in front of Sleeping Beauty Castle”.

The video includes an additional piece of concept art for the Central Plaza “topiary” displays (above) which feature characters from Bambi, One Hundred and One Dalmatians, The Aristocats and The Lion King interacting with musical notes and instruments.

This is also the first time (besides a lone Belgian press release) that Disneyland Paris has confirmed the season will run from 5th April to 22nd June 2014.

In French, the season will be known as La Balade Printanière, or “Springtime Stroll”.

An earlier version of the video mistakenly subtitled Town Square as Times Square.

VIA Disneyland Paris (YouTube)

Wednesday, 19th March 2014

Ratatouille rebranded: The Ride becomes “Ratatouille: The Adventure”

Ratatouille The Adventure Disneyland Paris ride logo

What stuck in the throat more than Ratatouille: L’Aventure Totalement Toquée de Rémy? For many fans, it was a four letter word: ride. The word that many, and most of all Disney themselves, tend to discourage when talking about an “attraction” was surprisingly plumped for in finding a suitably snappy English title for Ratatouille. Had Disney lost their morals?

But now, Disney have made a sudden rebrand, removing the offending word and renaming the attraction, for English marketing purposes, as Ratatouille: The Adventure. This change is confirmed by the new logo, above, and also a change to the name applied to the key visual and press release already published for the British market, swapping “Ratatouille: The Ride” for “Ratatouille The Adventure”.

Not only does this elevate the attraction somewhat, making it sound less like a fairground “ride” and perhaps more like a €150 million state-of-the-art dark ride, it also matches the start of the French “L’Aventure” title and perhaps helps to hint that there’s more than just a ride: a restaurant, a shop and a whole area development, too.

“The Adventure” will likely only be used in British (and perhaps other English language) publicity for the attraction, and at most inside the English guide maps, with the full Totalement Toquée French title definitely set to appear above the actual entrance.

Ratatouille: The Ride Disneyland Paris English trailer logoRatatouille: L'Attraction Disneyland Paris Français trailer logo

This is now the latest in a series of names to be associated with the project, starting with the working titles “Ratatouille Kitchen Calamity!” and “Ratatouille: Désastre en Cuisine”, then the final official title, and then the first video trailers announcing “Ratatouille: The Ride” and “Ratatouille: L’Attraction”.

Well, there’s nothing Disneyland Paris loves more than a good name change, but what do you think of this latest one, an improvement?

Read previous Ratatouille: The Adventure news here!

Thursday, 6th March 2014

Ratatouille text hints at smells and senses of the ride, plus a chase from Chef Skinner

Ratatouille: L'Aventure Totalement Toquée de Rémy

Disneyland Paris continues to maintain something of a general radio silence on development of Ratatouille: The Ride, now potentially opening in just four months or less, but a few tidbits of information at least have just trickled out in two pieces of official copy.

For travel agents in the United Kingdom, and published here for the very first time, the resort has just provided a brief snippet of standard copy for the attraction. Despite the usual fluff of these texts, it does reveal and confirm a few interesting facts:

Ratatouille: The Ride

Shrinking down to the size of a rat, you’ll be immersed in a Disney experience like no other. Rémy and his friends cook up a storm when Chef Skinner sends you scurrying through the sights, smells and senses of Gusteau’s restaurant. Duck, dive and dodge your way through a Disneylicious adventure that’s sure to leave you hungry for more.

First, that the attraction will include “sights, smells and senses” — hinting that your ride through Gusteau’s restuarant will be peppered by the scents of food and cooking along the way.

This wouldn’t be the first time Disney have used scents in one of their attractions, indeed areas ranging from Pirates of the Caribbean to Cable Car Bake Shop are “odourised” to enhance the setting or tempt you in for that doughnut.

But for Ratatouille, scents would likely be a much more overt part of the scene rather than subconscious. Indeed, if Walt Disney Imagineering are going to do a fully immersive Ratatouille ride, they really have to do cooking aromas.

Ratatouille: L'Aventure Totalement Toquée de Rémy

There’s also now an amended French press release, which describes the scenes and storyline of the ride in a little more detail:

La 60ème attraction de Disneyland Paris se nommera donc Ratatouille: L’Aventure Totalement Toquée de Rémy. Elle embarquera les visiteurs dans une expérience immersive… à la hauteur d’un rat ! Ils seront propulsés dans l’aventure périlleuse de Rémy, au cœur du grand restaurant parisien « Chez Gusteau », imaginé par le réalisateur Brad Bird. Des toits de Paris aux cuisines en pleine effervescence, en passant par la chambre froide et bien sûr la salle de restaurant surveillée par le redoutable Chef Skinner… L’aventure s’annonce mouvementée et pleine de saveurs.

“Pleine de saveurs” (full of flavour) says this release, which could be another hint to those aromas of the kitchens being dispersed through the ride (or a marketing pun, or both).

Skinner as the villain of the story is confirmed again, the bad-tempered chef likely the reason why our Ratmobiles will be so desperate to scurry from location to location.

And finally, “la chambre froide” — the kitchen cold store, an interesting scene to mention in an official press release. Combined with the “senses” of the English release, perhaps this cold store will be truly cold to riders of the attraction… and the following oven scene truly HOT?

Separately, the release also confirms Le Bistrot Chez Rémy restaurant will include ratatouille itself on its menu (hold the front page!). Obvious of course, but there’s the confirmation.

The official publicity image (above) has also been released in higher quality.

Labelled “Ratatouille – Family”, this version shows only four riders despite the Ratmobiles having a capacity of six — presumably, the other 0.4 children can’t be seen. A previous version pictured six riders of an older age group, so hopefully the €150 million state-of-the-art dark ride won’t just be marketed as something exclusively for six year olds.

Update

Here’s one of the likely scents to be smelled inside Ratatouille: L’Aventure Totalement Toquée de Rémy: oranges! This was confirmed to us by Jay Espindola, who’s involved with ITV’s This Morning programme on British TV, which often runs competitions promoting Disneyland Paris.

VIA Disneyland Paris Press

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